Brand Tone

professional, reassuring, and premium

Brand Values

• •Protection & Security
• •Quality & Durability
• •Collector-Centricity
• •Aesthetic & Style

Best Practices

• •Always frame the product's purpose around security, safety, and safeguarding the customer's investment. Use words like "protect," "secure," "safeguard," "armor," and "vault."
• •Consistently use adjectives that convey high quality and durability. Words like "premium," "industrial-grade," "precision-crafted," "sophisticated," and "high-tensile" reinforce the brand's positioning.
• •Use industry-standard terms like "slabs," "grails," "PSA," and "CGC" to show you understand and are part of the community. This builds authenticity and trust.
• •Ensure all visuals of products, social media graphics, and website design are as sleek, clean, and high-quality as the products themselves. This visually reinforces the premium tone.
• •Focus on benefits, not just features. Instead of just saying "industrial-grade silicone," explain the benefit: " industrial-grade silicone for maximum shock absorption, protecting your slab from accidental drops." This makes the value proposition clear and reassuring.

Social Perception

specialized and high-quality provider of protective gear, recognized and respected within the TCG community, seen as a serious solution for serious collectors seeking preservation for their valuable cards.

Copy Examples

• •Your collection is your legacy. The new Forge Case MK.II isn't just protection; it's a vault for your most prized cards. With a reinforced aluminum frame and UV-resistant tempered glass, your grails are safe from the world, so you can display them with confidence. Safeguard your story.
• •Don't let a slip become a tragedy. Our Guardian Bumper provides industrial-grade silicone shock absorption for your graded slabs. It’s the everyday armor your collection deserves. Tap to shop our color range and give your cards the protection they need.
• •Beyond the Sleeve. Premium Asset Protection for the Modern Collector. Invest in security, display with pride.
• •You've spent time and money building your collection. Now, protect it. Cardboard Guardian offers premium cases and bumpers designed in Australia for serious TCG collectors. From PSA to CGC, we’ve got you covered. Shop now for free shipping on orders over $100.
• •That Feeling of Complete Security for Your Collection.