Brand Tone

empowering, supportive, passionate, inclusive, and community-focused, enthusiastic and celebratory of women's achievements in motorsports. There's also an element of grassroots authenticity, stemming from its origins as a community forum. bold, edgy, and slightly rebellious undertone, appealing to the high-octane nature of motorsports.

Brand Values

• •Empowerment of Women
• •Community Building
• •Inclusivity
• •Passion for Motorsports
• •Recognition and Celebration
• •Giving Back

Best Practices

• •Always Empower and Inspire: Every piece of copy, whether for social media, product descriptions, or event promotions, should aim to uplift and motivate women in the automotive and motorsports sphere. Use strong, positive language.
• •Foster Community and Inclusivity: Use welcoming and engaging language. Encourage interaction, sharing of stories, and support among followers. Highlight that Car Chix is for everyone, from seasoned pros to curious newcomers.
• •Speak with Passion: Let the genuine enthusiasm for motorsports shine through. Use vivid, energetic language that reflects the excitement of racing and car culture.
• •Be Authentic and Relatable: Stay true to the brand's grassroots origins. Avoid overly corporate or jargon-filled language. Share real stories and connect on a personal level.
• •Maintain a Confident (and sometimes Edgy) Edge: While supportive, the tone can also be bold and confident, reflecting the daring nature of motorsports. Don't be afraid to use spirited language where appropriate (like in some apparel slogans), but always ensure it aligns with the overall empowering message.

Social Perception

a leading and respected organization dedicated to supporting and promoting women in the traditionally male-dominated field of motorsports. They are seen as a vital resource and a strong advocate, providing visibility and opportunities for female racers and enthusiasts. The brand is viewed as authentic, having grown from a grassroots effort.

Copy Examples

• •Instagram Post (Image: Female racer in action): Unleash your horsepower! 🔥 Car Chix celebrates the grit, grace, and sheer power of women behind the wheel. Tag a fearless female racer who inspires you! #CarChix #WomenInMotorsports #GirlPower #RaceLikeAGirl #Motorsport
• •Website Banner for "Women of Motorsports Contest": Your Track. Your Story. Your Time to Shine. ✨ The Annual Car Chix Women of Motorsports Contest is ON! Share your passion, inspire the community, and get featured. Enter Today!
• •Facebook Ad for Car Chix Apparel: Gear Up & Get Loud! 🏁 From the track to the street, wear your passion. Shop the latest Car Chix collection – built for speed, designed for a statement. Link in bio! #CarChixStore #MotorsportApparel #RaceWear #FearlessFemales
• •Tweet about an upcoming Ladies Only Drag Race: Rev your engines, ladies! 🚀 The next Car Chix Ladies Only Drag Race is just around the corner. All skill levels welcome to experience the thrill and camaraderie. Details & registration: [Link] #CarChixEvents #DragRacing #WomenWhoRace #Community
• •Product Description for a "Just FCKN Send It" T-shirt: No hesitation. No limits. Just pure adrenaline. This is for the Car Chix who aren't afraid to push it to the redline. Grab your 'Just FCKN Send It' tee and let 'em know you mean business. 🤘 #CarChix #SendIt #MotorsportLife #BoldStatement