Tono de Marca

Empathetic, Encouraging, Indulgent

Valores de Marca

• •Health without Compromise
• •Quality and Craftsmanship
• •Problem-Solving and Convenience
• •Authenticity and Relatability

Mejores Prácticas

• •Lead with the "Why": Always connect the product to the customer's core desire. They aren't just buying a bagel; they're buying the ability to enjoy a normal breakfast again without compromising their health goals. Frame copy around solving their problems (e.g., "Simplify your week," "Indulgence without the guilt").
• •Use "Craving" and "Indulgence" Language: Don't shy away from descriptive, sensory words. Use terms like "rich," "decadent," "savory," "mouth-watering," and "creamy." This counters the perception that diet-specific food is bland and reminds customers that they can still enjoy delicious treats.
• •Reinforce Trust and Authenticity: Regularly weave the brand's origin story and values into the copy. Phrases like "From our kitchen to yours," "Crafted from personal experience," or "We eat what we sell" reinforce the trust established by the founders' journey.
• •Balance Health Specs with Flavor Appeal: While it's important to state the facts (keto, gluten-free, sugar-free), this information should support the main message of deliciousness, not dominate it. Lead with the tempting aspect ("Butter Pecan Cheesecake") and follow with the benefit ("Just 2.4g net carbs").
• •Speak Directly to Your Audience: Use a conversational, "you-focused" tone. Write as if you are speaking to a friend who shares the same lifestyle. This builds on the brand's empathetic and community-focused perception, making customers feel understood and catered to.

Percepción Social

A "Go-To" destination for delicious, high-quality low-carb/keto foods, seen as a vital resource for specialized diets. Products are considered premium-priced but worth it. The brand also benefits from positive customer service and a personal touch from the owner.

Ejemplos de Copy

• •Your comfort food favorite is back on the menu. Our Keto Lasagna is layered with savory beef, rich sauce, and gooey cheese—not carbs. Dinner solved. #KetoLasagna #CarbsMeOut #LowCarbLiving #AustinFood
• •Simplify Your Week, deliciously. Stop spending your Sundays meal prepping. Our chef-crafted Keto Meal Plans are designed for your busy lifestyle. Healthy, flavorful, and delivered to your door. Reclaim your weekend—order your plan today!
• •Indulgence without the guilt. Our artisan-made mini desserts are sugar-free, gluten-free, and 100% delicious. Treat yourself—you've earned it. #KetoDessert #GuiltFree
• •Hi [Name], Thought your pizza days were over? Think again. At Carbs Me Out!, we craft delicious, low-carb pizzas that won't kick you out of ketosis. It's the perfect way to enjoy your favorite night of the week. Order now and taste the difference!
• •Your morning routine just got an upgrade. Soft, chewy, keto-friendly bagels. Only 1.4g net carbs! 🥯 #CarbsMeOut #KetoBreakfast