Brand Tone

Passionate, knowledgeable, and reverent, infused with deep appreciation for history and craftsmanship, personal, connective, and focused on curated expertise and shared love for antique textiles.

Brand Values

• •Appreciation for History & Craftsmanship
• •Curation and Quality
• •Community
• •Passion and Authenticity
• •Inspiration

Best Practices

• •Always frame the product within its historical context; sell its story, era, and craftsmanship.
• •Use evocative and respectful language conveying history, art, and emotion, such as "legacy," "heritage," "time-worn," "patiently stitched," and "a piece of history."
• •Educate and inspire by sharing knowledge about quilting techniques, historical patterns, and textile care to build authority and trust.
• •Maintain a personal connection by weaving the founder's passion and personal story into the narrative for authenticity and relatability.
• •Leverage the "drop" model in all communications to create anticipation and reinforce exclusivity using phrases like "coming this week," "get ready," and "a sneak peek."

Social Perception

Perceived as a high-end, trusted source and expert curator for antique and vintage quilts. The brand fosters anticipation and exclusivity through weekly drops, offering not just products but pieces of history, highly valued by collectors and history enthusiasts within the engaged quilting community.

Copy Examples

• •Own a Piece of History. Discover our curated collection of antique and vintage quilts, each with a story to tell.
• •This week’s collection is a whisper from the past. Meet the 'c.1920 Red and White Antique Quilt.' A testament to patient hands and timeless design, its intricate stitching tells a story of artistry from a century ago. Ready to find its new home. Drops on the website this Friday at 12 PM EST.
• •Antique String Quilt c.1900: Crafted at the turn of the 20th century, this remarkable string quilt is a masterpiece of resourcefulness and design. Each narrow strip of fabric was carefully chosen and hand-stitched, creating a vibrant and dynamic pattern. The quilt shows gentle signs of its age, a soft patina that only a century of history can bestow. A true collector's piece for the discerning textile lover.
• •A Preview of This Week's Finds & The Story of a 1930s Feed Sack Quilt
• •Just in... can you guess the era? The detail on this c.1940s piece is just breathtaking. It will be cleaned, photographed, and ready for this week's drop. Stay tuned.