Brand Tone

Expert/Knowledgeable, Passionate, Customer-Oriented (in aspiration), Problem-Solver

Brand Values

• •Quality
• •Expertise & Craftsmanship
• •Affordability/Value
• •Innovation
• •Customer Support (stated)
• •Passion for Caravanning

Best Practices

• •Develop a "Voice and Tone" Guide: Document the desired brand voice (expert, passionate, helpful) and provide examples of "do's and don'ts" for how the brand should sound across all communications. This ensures everyone writing for the brand is aligned.
• •Focus on Solutions and Expertise: Consistently highlight the company's ability to solve problems (e.g., finding rare parts, custom manufacturing) and back it up with their years of experience and skilled craftsmanship. Use confident and knowledgeable language.
• •Embody the "Passion for the Open Road": Weave in language that resonates with caravan enthusiasts – the freedom, adventure, and joy of travel. This helps build an emotional connection.
• •Address Customer Concerns Proactively (Even in Marketing): While marketing copy is positive, subtly acknowledging common pain points (like hard-to-find parts) and positioning Caravan Panels as the solution can build trust. Ensure this is backed by operational improvements to meet these claims.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website aligns with social media posts, email communications, and even how phones are answered. Review and refine copy regularly to ensure it still reflects the desired brand persona, especially in light of customer feedback. If negative feedback points to a disconnect (e.g., promising "expert support" but not delivering), the brand needs to address the operational issue first, then ensure the copy accurately reflects the improved reality.

Social Perception

The perception of a company with strong manufacturing capabilities and product knowledge, but with significant room for improvement in customer service consistency and communication to match their stated values.

Copy Examples

• •Headline: Hit a Bump? We've Got Your Back (And Sides!). Body: "Don't let panel damage park your adventures. At Caravan Panels, we've been crafting high-quality replacement panels since 2004. From vintage classics to modern tourers, if it's a panel you need, we can make it. Get back on the road with confidence. Explore our range or challenge us with a custom part!"
• •Headline: Passionate About Panels. Dedicated to Your Journey. Body: "We're not just panel manufacturers; we're caravan enthusiasts, just like you. That's why we pour our expertise and passion into every fibreglass panel, ensuring durability and a perfect fit. Rediscover the joy of the open road, knowing your caravan is in expert hands. Quality parts, fairly priced. That’s the Caravan Panels promise."
• •Headline: Can't Find That Elusive Panel? Consider It Solved! Body: "Is a 'no longer available' panel putting a stop to your repairs? Caravan Panels specializes in the parts others can't find or make. With our extensive stock and custom re-moulding service, we turn 'obsolete' into 'obtainable.' Send us your challenge today!"
• •Headline: Upgrade Your Adventure Rig: Now Featuring Solar Solutions! Body: "Power up your travels! Caravan Panels, your trusted source for quality replacement parts, has now partnered with Photonic Universe to bring you top-tier solar panel solutions. Keep your journey going longer, greener, and with more freedom. Ask us about integrating solar into your caravan or motorhome."
• •Headline: For the Love of the Road: Decades of Expertise in Every Panel. Body: "Since 2004, Caravan Panels has been the go-to for caravan and motorhome owners needing robust, reliable panels. Our Lancashire workshop, home to fibreglass specialists, is where quality meets craftsmanship. Whether it's an accident repair or a restoration project, trust our legacy of excellence to get you back to exploring."