Brand Tone

helpful, expert, reassuring, friendly, and approachable

Brand Values

• •Quality and Durability
• •Problem-Solving and Innovation
• •Comfort and Luxury on the Go
• •Customer-Centricity
• •Sustainability and Natural Materials

Best Practices

• •Lead with the Solution
• •Use 'Travel' and 'Adventure' Keywords
• •Highlight Quality and Comfort
• •Maintain a Helpful, Expert Tone
• •Emphasize the "Home Comforts" Angle

Social Perception

Largely positive, seen as a provider of high-quality, effective solutions; praised for perfect fit, fabric softness, and improved sleep comfort. Perceived as a trusted expert in a niche market, with a valued personal touch from being a family-run business.

Copy Examples

• •Stop the nightly fight with your fitted sheets. Our custom-fit caravan bedding is designed with your journey in mind Mdashcurved corners and all. So you can wake up refreshed and ready for the day's adventure. #CaravanLife #BeddingThatFits #HomeOnWheels
• •Tired of standard sheets that bunch and slip off your caravan mattress? With over 35 years of experience, we craft luxury bed linen that fits perfectly, every time. Enjoy the comfort of home, wherever you roam. Shop our collection now for a better night's sleep on the road.
• •Luxury Bedding for Your Home Away From Home. Expertly crafted to fit the unique beds of caravans, motorhomes, and boats. Sleep soundly on your next adventure.
• •That feeling when your sheets *actually* fit...
• •Engineered in the UK to solve your biggest caravan bedding challenge. Made from soft, breathable 200-thread-count cotton, this sheet features perfectly tailored corners to hug your island or cut-off mattress. No more slipping. No more bunching. Just a smooth, comfortable, and restful night's sleep. Easy to care for and built to last, it's the small luxury that makes a world of difference on your travels.