Brand Tone

Thoughtful, conscious, appreciative, understated luxury, and friendly

Brand Values

• •Ethical Production
• •Sustainability
• •Quality Craftsmanship
• •Timeless Style
• •Customer Connection

Best Practices

• •Emphasize Ethical Storytelling: Consistently weave in the narrative of ethical sourcing, artisan craftsmanship, and sustainable practices in product descriptions, social media posts, and "About Us" sections.
• •Use Sensory and Evocative Language: Describe the feel of the leather ("buttery soft," "supple"), the beauty of the designs, and the longevity of the products to create a sense of luxury and quality.
• •Maintain a Warm and Appreciative Voice: Whether addressing customers directly or describing the brand's philosophy, maintain a tone that is respectful, grateful, and highlights the value of conscious consumerism.
• •Focus on Timelessness over Trends: Position products as enduring investments rather than fleeting fashion items. Use language that speaks to classic style and lasting quality.
• •Be Transparent and Authentic: Clearly communicate the brand's values and commitments. Authenticity in sharing the journey of ethical production and sustainability builds trust and resonates with the target audience.

Social Perception

High-quality, beautifully designed, and ethically made leather goods. Luxe leather goods designed to last.

Copy Examples

• •Crafted with conscience, designed for life. Our [Product Name] is more than an accessory; it's a testament to slow fashion and the art of ethical craftsmanship. Experience the buttery softness of sustainably sourced leather, knowing it was made with respect for people and planet.
• •Timeless style meets everyday practicality. The [Product Name] is thoughtfully designed to accompany you on all of life's adventures, growing more beautiful with every year. Embrace understated luxury that speaks volumes.
• •From the hands of skilled artisans to yours. Each Ovae piece tells a story of tradition, dedication, and the beauty of natural materials. Discover the difference of truly conscious creation.
• •More than just a bag, it's a commitment. A commitment to quality, to ethical practices, and to a style that endures. Invest in pieces you'll cherish for years to come.
• •Feel the Ovae difference. Soft, supple leather, meticulously crafted into designs that are both beautiful and functional. Join our community of conscious consumers who value style and substance.