Brand Tone

Authentic, Passionate, Educational, Informative, Community-Oriented, Supportive, Artisanal, Quality-Focused, Approachable, Friendly

Brand Values

• •Authenticity
• •Quality
• •Sustainability
• •Education
• •Community
• •Tradition & Heritage
• •Passion

Best Practices

• •Always Emphasize Authenticity and Tradition: Continuously refer back to the Italian heritage, traditional methods, and the founders' story of learning in Italy. Use Italian terms where appropriate (and explain them if necessary) to reinforce this.
• •Highlight Quality Ingredients and Local Sourcing: Regularly mention the partnership with local dairy farms, the quality of the milk (including heritage breeds/water buffalo), and the handcrafted nature of the products. This reinforces the commitment to both quality and community.
• •Educate and Inform, Don't Just Sell: Share knowledge about the cheesemaking process, the differences in cheese types, recipes, and Italian food culture. This positions the brand as a passionate expert and builds trust.
• •Maintain a Passionate and Personal Voice: Let the founders' passion for their craft and for Italy shine through. Use storytelling to connect with the audience on an emotional level. Share behind-the-scenes content and introduce the people involved.
• •Be Community-Focused and Engaging: Actively respond to comments and questions on social media, share user-generated content, and foster a sense of belonging among customers who appreciate quality, tradition, and good food.

Social Perception

Highly Regarded for Quality & Authenticity, Respected for Ethical Sourcing, Seen as Educators and Experts, Innovative, Resilient and Adaptable

Copy Examples

• •Headline: Taste the Tradition. Stretch True Italian Mozzarella at Home. Body: Forget everything you thought you knew about mozzarella. Our CapoMozz curds, crafted with local, premium milk and ancient Italian methods, bring the authentic *pasta filata* experience right to your kitchen. It’s more than cheese, it’s a taste of Italy, made by your hands. Call to Action: Order Your Kit & Start Stretching!
• •Headline: The Secret to Our Cheese? It’s No Secret, Just Passion. Body: From our family to yours, Caputo Brothers Creamery is built on a passion for real Italian cheese. We partner with local Pennsylvania farms, paying them fairly for the richest milk, and transform it using time-honored techniques we learned in Italy. Taste the difference passion makes. Call to Action: Discover Our Cheeses.
• •Headline: More Than Mozzarella: We're Saving the Herd, One Curd at a Time. Body: Every bite of Caputo Brothers cheese supports local dairy farmers. We're committed to a sustainable future for our agricultural community, ensuring they thrive while we bring you the most authentic, flavorful Italian cheeses. It’s a delicious way to make a difference. Call to Action: Learn About Our Farm Partners.
• •Headline: Unlock Your Inner Cheesemaker. Body: Join us for a hands-on (or virtual!) cheesemaking class and discover the joy of transforming simple ingredients into incredible, fresh Italian cheese. Rynn and David Caputo share their expertise learned in Italy, making it fun and accessible for everyone. Call to Action: Book Your Class Today!
• •Headline: An Italian Escape, No Passport Required. Body: From the sun-drenched fields of Italy to our creamery in Pennsylvania, we bring you the true essence of Italian culinary tradition. Explore our award-winning cheeses, pantry staples, and even join us on a culinary adventure to Italy! Call to Action: Explore La Dolce Vita with Us.