Brand Tone

Elegant & Aspirational, Feminine & Delicate, Appreciative & Joyful, Accessible Luxury, Trustworthy & Informative

Brand Values

• •Accessibility: To bring beautiful, high-quality jewelry designs to a wider audience through more affordable materials like sterling silver and gold vermeil.
• •Quality Craftsmanship: Emphasis on handmade pieces by expert jewelers with a rich tradition.
• •Ethical Sourcing & Responsibility: Commitment to using ethically sourced gemstones, fair labor practices, and supporting environmental NGOs.
• •Individuality & Self-Expression: Believing jewelry enhances the beauty already within and celebrates unique moments and personal style.
• •Beauty & Joy: Focusing on the sparkle, color, and symbolic meaning of gemstones to bring joy and adorn everyday life.
• •Transparency: Open about materials and processes, aiming to change the traditional jewelry industry (a value likely inherited from Capucinne Fine Jewelry).

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., elegant, joyful, ethical), key vocabulary, \"do's and don'ts\" in language, and provide examples. This ensures anyone writing for the brand is aligned.
• •Focus on \"Her\": Consistently address the target audience (women seeking beautiful, affordable, and meaningful jewelry) with language that resonates with their aspirations, values, and desire for self-expression and everyday beauty.
• •Highlight Core Values: Weave in mentions of ethical sourcing, craftsmanship, individuality, and the joy of gemstones naturally within product descriptions, social media posts, and blog content. This reinforces what the brand stands for.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy complements the visual aesthetic. For Capucinne Blue, this means elegant and often descriptive language that matches the delicate and sparkling imagery used on Instagram and the website.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, emails, ads, social media) to check for consistency with the defined brand tone. Gather feedback and make adjustments as the brand evolves or to address any drift from the desired voice.

Social Perception

Positive for Design & Aesthetics, Appreciation for Quality, Good Customer Service, Trustworthy, Value for Money

Copy Examples

• •Headline: Everyday Sparkle, Ethically Sourced. Body: Adorn your daily moments with Capucinne Blue. Our handcrafted gemstone jewelry, made with love and responsibly sourced materials, brings a touch of brilliance to your unique style. Because beauty and consciousness go hand in hand. (Tone: Ethical, Elegant, Everyday)
• •Headline: Your Signature Story, Set in Stone. Body: Let your jewelry tell your tale. Capucinne Blue offers unique gemstone pieces designed to celebrate your individuality. Find the ring that resonates with your spirit and adds an extra sparkle to your journey. (Tone: Personal, Whimsical, Celebratory)
• •Headline: The Capucinne Glow, Now More Attainable. Body: Fall in love with our beloved designs, reimagined in lustrous sterling silver and radiant gold vermeil. Capucinne Blue makes the dream of owning a beautifully crafted gemstone piece a delightful reality. Experience accessible luxury. (Tone: Aspirational, Value-driven, Inviting)
• •Headline: Nature’s Hues, Captured for You. Body: From the deep blues of sapphire to the soft glow of moonstone, our rings feature Mother Nature’s finest gemstones. Each piece is carefully handcrafted to showcase its natural beauty, bringing a piece of the earth’s artistry to your collection. (Tone: Nature-inspired, Appreciative, Artistic)
• •Headline: Gift a Moment. Gift Capucinne Blue. Body: Searching for a meaningful gift? Our gemstone jewelry, from delicate topaz rings to vibrant amethyst pendants, is perfect for celebrating milestones or simply saying 'I care'. Beautifully packaged and made to cherish. (Tone: Thoughtful, Joyful, Gift-focused)