Tono de Marca

Ruggedly Refined and Authentically Coastal

Valores de Marca

• •Quality and Craftsmanship
• •Uniqueness and Individuality
• •Local Heritage
• •Timeless Style

Mejores Prácticas

• •Lead with the Lifestyle: Always anchor the copy in the feeling and aesthetic of the 30A coastal lifestyle. Use evocative language about adventure, relaxation, and the sea before introducing the product as a natural part of that experience.
• •Tell the Story: For curated and unique items (vintage pieces, knives, local designs), use copy to explain their origin or what makes them special. This reinforces the values of authenticity and craftsmanship.
• •Use a "Rugged but Refined" Lexicon: Consistently balance words associated with durability and adventure (e.g., built, journey, wild, rugged) with words that imply quality and taste (e.g., curated, timeless, refined, premium, artisan).
• •Emphasize Geographic Roots: Frequently mention "Grayton Beach," "Santa Rosa Beach," and "30A" to strengthen the brand's local identity. This makes the brand a destination and its products authentic representations of a sought-after lifestyle.
• •Focus on "You" and Your Story: Address the customer directly. Use language that empowers his individuality, such as "reflect your unique style," "find something that feels like you," and "tells a story — yours." This aligns with the brand's focus on custom and unique goods.

Percepción Social

Captured Clothing 30A is perceived as a niche, premium retailer for men who identify with the coastal, adventurous lifestyle. It's seen not just as a clothing store but as a destination offering a distinct experience, a curated lifestyle hub where customers find items that are statements, not souvenirs.

Ejemplos de Copy

• •Sun-drenched days and salt-filled air. This is the 30A way of life. Our apparel is more than just clothing; it's a piece of the coast, designed in Grayton Beach to carry that laid-back spirit wherever you go. #CapturedClothing30A #30Alifestyle #RuggedAndRefined
• •Forged for the wild, designed for the discerning. Each of our Damascus steel knives is a one-of-a-kind testament to true craftsmanship. A reliable tool for your adventures and a timeless piece for your collection. This is courage you can carry.
• •Beyond Trends. We curate goods with a story. From quality leather that ages with you to vintage finds that stand the test of time. Build a style that’s yours alone. Discover the collection.
• •Subject: Fresh from the Coast: New Vintage Tees & Leather Goods. | We've just added a new batch of hand-picked vintage apparel and locally-finished leather wallets to the shop. Each piece tells a story. Come find yours before they're gone.
• •Your style isn't made in a factory. It's captured. Just a short stroll from the Gulf in Grayton Beach, our shop is a curated collection of timeless apparel, custom goods, and men's essentials. Stop by and find a statement, not a souvenir.