Brand Tone

fun, youthful, humorous, and pop-culture savvy

Brand Values

• •Originality and Creativity
• •Pop Culture Enthusiasm
• •Quality and Sustainability
• •Customer Satisfaction
• •Fun and Humor
• •Brazilian Identity

Best Practices

• •Embrace Pop Culture Fluency: Stay updated on current trends, memes, movies, music, and TV shows that resonate with your target audience. Casually and cleverly reference these in your copy.
• •Inject Humor and Playfulness: Don't be afraid to be witty, lighthearted, and use emojis where appropriate. The goal is to make people smile and feel a connection.
• •Keep it Authentic and Relatable: Speak the language of your audience. Avoid overly corporate or stiff phrasing. Be conversational and genuine.
• •Highlight Originality and Creativity: Emphasize what makes your designs unique. Use words that convey imagination, artistry, and exclusivity.
• •Weave in Your Values Naturally: When mentioning sustainability or quality, do it in a way that feels integrated with the brand's fun personality, not as a dry, factual statement. For example, Saving the planet, one awesome tee at a time.

Social Perception

creative, fun, and high-quality t-shirts and accessories with unique designs

Copy Examples

• •Warning: Wearing this tee may cause spontaneous conversations about your favorite 90s sitcom. You've been warned. 😉 #UseCapsula #PopCultureKing
• •Our new collection just dropped, and it's serving more looks than a season finale. 🔥 Get yours before it's a collector's item! #CapsulaShop #MustHave
• •Made with 100% sustainable cotton and a whole lotta love for the planet (and memes). Look good, feel good, do good. 🌍 #EcoFriendlyFashion #CapsulaCares
• •Your wardrobe called, it's begging for a splash of Cápsula. Answer the call. 📞 Shop our latest pop culture hits! #StyleStatement #CreativeTees
• •Spotted: You, looking awesome in our newest anime-inspired tee. It's not just a shirt, it's a vibe. ✨ #AnimeFashion #CapsulaVibes