Brand Tone

Direct, Helpful, Slightly Playful & Edgy (through product design)

Brand Values

• •Customization/Personalization
• •Quality & Performance
• •Personality
• •Durability
• •Innovation

Best Practices

• •Use technical keywords related to cycling components naturally.
• •Maintain a direct and helpful tone, providing clear product specifications.
• •Incorporate playful and edgy language sparingly, reflecting the product designs.
• •Emphasize the quality and durability of materials like titanium and alloy.
• •Encourage personalization and customization in your messaging.

Social Perception

A brand that provides high-quality, customizable cycling accessories for enthusiasts who appreciate both performance and个性。

Copy Examples

• •"Personalise your bike with our headset top caps..."
• •"Premium Titanium and alloy bolts to take your cycling game to the next level."
• •"Capsmith caps fit 1 1/8" steerer tubes."
• •"8 Ball Schrader Valve Cap - Add some attitude to your ride."
• •"Cheeky Titanium Top Cap - A subtle but noticeable upgrade for your bike."