Brand Tone

Neutral, Informative, Clear

Brand Values

• •Accuracy
• •Clarity
• •Objectivity
• •Respect for other businesses
• •Informative

Best Practices

• •Focus on clarity and avoid jargon when discussing diverse applications of the 'Capricorn' name.
• •Differentiate 'CapricornFactory' from other businesses using 'Capricorn' to avoid confusion.
• •Use precise language to indicate the specific industry or context being referenced (e.g., creative media, energy, jewelry).
• •Maintain a neutral and informative tone when referencing other companies or individuals with similar names.
• •Ensure all mentions of Karlis Rullis and 'CapricornFactory' are accurate and up-to-date.

Social Perception

Acknowledge the multiple uses of the name 'Capricorn' across different industries, maintaining a clear and distinct identity for each.

Copy Examples

• •Capricorn Jewelers on Etsy offers a variety of zodiac-themed jewelry.
• •Capricorn Bakery is a local bakery specializing in custom cakes.
• •Capricorn Life Sciences focuses on innovative research in biotechnology.
• •Capricorn Energy provides sustainable energy solutions.
• •CapricornFactory, run by Karlis Rullis, is a creative media platform.