Brand Tone

Customer-centric and Supportive, Confident and Experienced, Quality-focused and Proudly British, Accessible Luxury, Celebratory of Individuality

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Value for Money
• •British Heritage/Manufacturing
• •Individuality and Personal Style
• •Transparency and Support

Best Practices

• •Always Emphasize Craftsmanship and British Heritage: Consistently mention 'handmade in Yorkshire,' 'skilled artisans,' and 'quality materials' to reinforce the core value proposition.
• •Adopt a 'Customer First' Voice: Use language that is supportive, understanding, and focused on the customer's needs and desires for style and comfort. Highlight customer support and satisfaction.
• •Speak to Individuality: Remind customers that the furniture is an expression of their personal style and that Capri Home celebrates this.
• •Balance Luxury with Accessibility: Use descriptive language that evokes quality and luxury, but also remind customers of the value they receive by purchasing directly.
• •Maintain Clarity and Transparency: Be clear about product details, delivery times, warranties, and the made-to-order process. This builds trust and aligns with the supportive brand tone.

Social Perception

Based on their own communication, Capri Home aims to be perceived as a reputable, family-run British business that delivers high-quality, handcrafted beds and sofas with excellent customer service. They want customers to see them as a brand that values individual style and offers luxury at a fair price.

Copy Examples

• •Headline: Your Dream Bedroom, Handcrafted in Yorkshire. Just For You. Body: At Capri Home, we believe your bedroom should be a sanctuary that reflects your unique style. For over 30 years, our family has handcrafted premium beds and sofas, blending timeless techniques with designs that celebrate you. Discover the difference quality makes.
• •Headline: Luxury Sleep, Honestly Priced. Body: Experience the indulgence of a bespoke, handmade bed without the showroom markup. We deliver exceptional British craftsmanship directly from our Yorkshire workshop to your home. Quality sleep and beautiful design are now within reach.
• •Headline: Celebrate Your Style. We'll Handle the Craftsmanship. Body: From choosing the perfect fabric to the final stitch, your vision for a stunning bedroom is our blueprint. Our skilled artisans in Yorkshire lovingly create each piece to order, ensuring your Capri Home furniture is as unique as you are. Let's create your perfect space together.
• •Headline: More Than Just a Bed, It's a Capri Home. Body: For three decades, we've been dedicated to more than just manufacturing beds; we've been crafting the heart of homes. With free UK delivery and a 12-month warranty, investing in your comfort and style has never been easier or more assured.
• •Headline: Questions About Your Perfect Bed? Our Family Is Here to Help. Body: Choosing the right bed is important. That's why our experienced customer service team is dedicated to supporting you every step of the way. From bespoke sizing to delivery, we're committed to your complete satisfaction. Feel the Capri Home difference.