Brand Tone

Expert & Authoritative, Community-Focused & Supportive, Results-Oriented & Practical, Direct & Confident, Approachable & Passionate

Brand Values

• •Quality & Efficacy: Prioritizes high-performance, reliable cleaning solutions that deliver superior results. This is evident in statements like "TRUE no sticky residue encapsulation chemistry."
• •Education & Empowerment: Committed to educating cleaning professionals to help them refine their skills, grow their businesses, and achieve success.
• •Community & Collaboration: Believes in the power of a connected community for sharing knowledge, support, and fostering industry growth.
• •Innovation: Continuously seeks to provide innovative cleaning products and methods, as seen with the acquisition of Vacaway and the development of new tools.
• •Customer Success & Support: Dedicated to helping customers achieve their goals through effective products, responsive support, and a strong satisfaction guarantee.
• •Accessibility: States a commitment to making their online store accessible and providing accessible customer support channels.

Best Practices

• •Speak from Experience, Share Knowledge Generously: Always aim to educate and empower. Use practical examples, case studies (anonymized if necessary from forum discussions), and "how-to" language.
• •Foster Community in All Communications: Encourage interaction, ask questions, and use inclusive language ("we," "our community"). Highlight successes and shared learning from the TMF community.
• •Be Direct and Confident in Product Claims: Back up statements with facts, benefits (like "no sticky residue," "faster drying"), and customer testimonials. Don't be afraid to stand by your quality and guarantees.
• •Maintain an Expert Yet Approachable Voice: While demonstrating authority, ensure the language is understandable and relatable. Rob Allen's video style is a good benchmark – knowledgeable but also personal and engaging.
• •Focus on Solutions and Results: Frame products and services around how they solve specific problems for cleaning professionals and help them achieve better outcomes (e.g., more efficiency, happier clients, increased profitability).

Social Perception

Trusted Resource, Industry Leader, Effective Products, Supportive Community, Reliable Supplier

Copy Examples

• •Headline: Stop Leaving Money on the Floor. Master VLM with Vacaway & TMF. Body: Tired of sticky residues and long dry times? Vacaway’s industry-leading encapsulation chemistry, backed by the expert community at TruckMountForums, empowers you to deliver faster, longer-lasting cleans. Boost your profits and reputation. Explore our solutions today.
• •Headline: The Pros Don't Guess. They Go To TruckMountForums. Body: Facing a tough cleaning challenge? Need advice on scaling your business? Join 26,000+ cleaning professionals on TruckMountForums. Get expert insights, share your experiences, and access exclusive training. Your next level of clean starts here.
• •Headline: Vacaway’s Promise: Cleaner Carpets, Guaranteed. Or Your Money Back. (And Keep the Product!) Body: We’re so confident in our VLM encapsulation products, we offer the best guarantee in the industry. Experience the Vacaway difference – superior soil removal, zero sticky residue, and faster drying. Try us risk-free and see why pros trust Vacaway.
• •Headline: From Novice to Expert: Accelerate Your Cleaning Career with TMF Academy. Body: Unlock your full potential with comprehensive training from TruckMountForums Academy. Learn the latest techniques in carpet, upholstery, and tile cleaning from seasoned industry leaders. Invest in your skills, elevate your service.
• •Headline: Got Grease? Trashed Apartments? Commercial Magic by Vacaway Eats Tough Soil for Breakfast. Body: Don’t let heavily soiled commercial carpets slow you down. Commercial Magic is engineered for maximum grease and soil breakdown, delivering exceptional, crystallizing results where other solutions fail. Make every job a success story.