Brand Tone

Functional, value-driven, and informative

Brand Values

• •Affordability/Value
• •Convenience
• •Quality/Trust
• •Accessibility to Products
• •Customer Education

Best Practices

• •Prioritize Clarity and Information
• •Emphasize Value and Affordability Consistently
• •Maintain a Helpful and Approachable (Yet Professional) Voice
• •Be Transparent and Upfront
• •Focus on Solutions and Benefits

Social Perception

Generally Positive for Product and Price. Concerns about Specific Policies/Costs. Online-Focused, Less Personal Interaction. Reliable E-commerce Provider.

Copy Examples

• •Headline: Affordable Health, Delivered to Your Door. Body: At Capital Medical Supply, we believe essential medical supplies should be accessible and affordable for all Canadians. Explore our wide range of trusted brands and find the quality products you need, at prices that make sense. Get convenient, discreet shipping right to your home. Because your health shouldn't come at a high cost.
• •Headline: Your Health Essentials, Simplified. Body: Navigating medical supply needs can be complex. We make it easier. Capital Medical Supply offers a comprehensive selection, from mobility aids to daily living supports, all curated by medical experts. Have questions? Our FAQ and educational resources are here to help you make informed choices for your well-being.
• •Headline: Quality Medical Supplies You Can Trust, Prices You'll Appreciate. Body: Don't compromise on quality or your budget. We partner with leading manufacturers to bring you reliable medical supplies at competitive prices across Canada. Shop with confidence knowing you're getting excellent value and the support you deserve.
• •Headline: Managing Your Health Needs Affordably. Body: We're committed to helping you manage your health effectively without financial strain. Capital Medical Supply consistently works to offer the best possible prices on a vast selection of medical products. Plus, enjoy free shipping on orders over $150.
• •Headline: Empowering Your Independence and Well-being. Body: From CPAP supplies for restful sleep to mobility solutions that keep you active, Capital Medical Supply provides the products that support your independence and enhance your quality of life. Explore our extensive catalog and discover how affordable healthcare can be.