Brand Tone

Expert and Informative, Supportive and Empowering, Authentic and Transparent, Community-Focused

Brand Values

• •Efficacy and Quality
• •Naturality
• •Expertise and Education
• •Empowerment and Self-Confidence
• •Customer-Centricity & Co-creation
• •Made in France

Best Practices

• •Embody the Founder's Voice (Aurélie Payet): Incorporate the expertise, passion, and supportive nature of the founder into the copy. Use "we" to represent the brand but ensure the underlying knowledge and care reflective of a seasoned hairdresser shines through.
• •Prioritize Education and Solutions: Frame product descriptions and content around solving customer problems and educating them about their hair type and the benefits of natural ingredients. Explain the "why" behind product efficacy.
• •Highlight Core Values Consistently: Regularly weave in key values such as "natural ingredients," "Made in France," "effective results," and "hair empowerment" into all forms of communication, from product pages to social media posts.
• •Foster a Supportive Community Tone: Use inclusive and encouraging language. Ask questions, invite users to share experiences, and feature customer testimonials prominently to build a sense of belonging and trust.
• •Maintain Authenticity and Transparency: Be open about product ingredients and the brand's French origins. Avoid overly hyped claims and focus on genuine benefits and realistic expectations, supported by the founder's expertise and customer experiences.

Social Perception

Positive customer feedback, Trust in Founder's Expertise, Appreciation for Natural Products, Community Engagement, Reliability Concerns (Minor)

Copy Examples

• •Headline: Unlock Your Curls' True Potential, Naturally. Body: Tired of products that promise but don't deliver? At Capibeauty, we combine hairdresser expertise with the power of French botanicals to bring your textured hair to life. Discover our [Product Name] and see the difference. #NaturalHair #ExpertCare
• •Headline: Your Hair Growth Journey Starts Here, Guided by Experts. Body: Founded by a passionate hairstylist, Capibeauty offers more than just products; we offer solutions. Our [Serum Name], made with natural ingredients in France, is designed to nourish your scalp and encourage healthy growth. Let's achieve your hair goals, together. #HairGrowth #MadeInFrance
• •Headline: Feel Confident, Feel Beautiful: Embrace Your Natural Texture. Body: We believe every woman deserves to feel amazing in her own hair. That's why Capibeauty creates gentle, effective care for curls, coils, and waves. Join our community and let us support your journey to healthier, happier hair. #EmpowerYourCurls #CapibeautyLove
• •Headline: Real Results, Naturally. See What Our Community is Saying! Body: [Image/Video: Before & After Testimonial] "I never thought my hair could be this vibrant and defined until I tried Capibeauty's [Product Name]!" - [Customer Name]. Crafted with care in France, our natural formulas are changing hair lives. Share your story! #CustomerLove #TexturedHairExperts
• •Headline: The Secret to Luscious Curls? French Expertise & Nature's Best. Body: Stop fighting your hair and start understanding it. Capibeauty, born from a French hair expert's passion, offers personalized advice and natural products like our [Styling Cream Name] to hydrate, define, and protect. Experience the Capibeauty difference. #HealthyHairJourney #FrenchBeauty