Brand Tone

passionate, educational, and community-oriented

Brand Values

• •Celebration of Nature's Beauty
• •Authenticity and Passion
• •Education and Awareness
• •Community

Best Practices

• •Lead with Passion: Always let the genuine love for nudibranchs and the ocean shine through. Use evocative and enthusiastic language.
• •Tell the Story: Weave the brand's origin story and the founder's connection to diving into your copy whenever relevant. It Hug your unique and powerful asset.
• •Educate, Don't Just Sell: Include fun facts, scientific names, or details about the nudibranch's habitat in your product descriptions and posts. This adds value beyond the product itself.
• •Use Community Language: Employ terms and references that resonate with divers and ocean enthusiasts (e.g., "surface intervals," "dive logs," "macro life"). This shows you are an authentic part of the community.
• •Maintain a Consistent Voice: Whether on the website, Instagram, or product packaging, the voice should remain the same: a friendly, knowledgeable, and passionate fellow marine enthusiast sharing their love for the ocean's hidden gems.

Social Perception

overwhelmingly positive, perceived as a genuine and passion-driven initiative with an inspiring and relatable founder's story; strongly endorsed by dive centers and seen as a source of beautiful imagery and information uniting divers and nature lovers alike.

Copy Examples

• •Wear the wonder of the deep. Our new Gasflame Nudibranch tee is here! Inspired by the vibrant creatures of False Bay, this shirt is for the explorers, the ocean lovers, and the ones who find beauty in the small things. Ethically made, passionately designed. Link in bio to shop the collection.
• •Your dive logbook has them. Your car has them. Now, the coziest hoodie has them. The Cape Dorid is one of our favorite local treasures. We've brought this stunning nudibranch to life on our super-soft hoodies so you can show off your passion for the ocean, even on the surface. Find your new favorite piece of dive-inspired gear.
• •From the famous Gasflame to the elusive Sea Swallow, this sticker sheet features 9 of our favorite Cape Nudibranchs. Each sticker is a vibrant, detailed celebration of South Africa's incredible marine biodiversity. Perfect for your dive gear, laptop, or water bottle. Stick them anywhere and share the nudi love!
• •Subject: A Treasure Hunt in Every Dive. Hi [Name], Remember the thrill of spotting your first nudibranch? That flash of color, that intricate design... that's the feeling we chase every day. Our founder, Tara, turned that passion into art you can wear and share. Explore our latest designs, inspired by recent dives in our own backyard. Discover a piece that reminds you of your favorite underwater moment.
• •(Video shows a quick montage of vibrant underwater nudibranch shots, then cuts to the animated logo on a hoodie) They are the jewels of the ocean. The dancers of the deep. They are the reason we started. Cape Nudibranchs. Wear your passion. #Nudibranch #ScubaDiving #MarineLife