Brand Tone

Empathetic and Reassuring, Inspirational and Transformative, Scientific and Authoritative

Brand Values

• •Efficacy
• •Confidence
• •Simplicity
• •Natural Quality

Best Practices

• •Lead with Empathy
• •Focus on "Instant" and "Natural"
• •Use Testimonial-Style Language
• •Avoid Overly Clinical Jargon
• •Maintain a Positive and Uplifting Voice

Social Perception

Due to the lack of independent reviews or a social media presence, the external social perception of Capelli.tv is largely undefined and seemingly non-existent beyond its own website. The on-site testimonials paint a picture of a highly effective, life-altering product. However, this perception is crafted by the brand itself. The dominant negative perception of the unrelated "Capelli Sport" brand could create potential for brand confusion and negative association, although there is no direct evidence this is currently happening.

Copy Examples

• •Thinning hair shouldn't mean a thinning life. In seconds, see the full, natural-looking hair you remember. Capelli Hair Fibers are the instant answer to confidence. Reclaim your reflection.
• •More than just covering a bald spot, it's about uncovering your confidence. Our 100% natural microfibers don't just blend with your hair, they restore a feeling. Stand taller, feel bolder. That's the Capelli effect.
• •Your 5-second secret to fuller hair. Just a shake of Capelli’s natural fibers is all it takes to make thinning areas disappear. No complicated routines, no waiting. Just instant, undetectable coverage that lasts all day.
• •The science of confidence. Capelli’s advanced microfiber technology electrostatically bonds to your existing hair, creating a seamless, natural density that is wind, rain, and sweat resistant. Recommended by 96% of users for a reason.
• •Don't let hair loss dictate your story. Take control today with Capelli. Shop now and discover why 93% of our users say our product has changed their lives for the better. Your transformation awaits.