Brand Tone

Aspirational, Community-Oriented, and Welcoming.

Brand Values

• •Skill Development & Excellence
• •Community & Inclusivity
• •Destination Experience
• •Health & Active Lifestyle

Best Practices

• •Always Link the Sport to the Destination: Every piece of copy should reinforce the unique "pickleball resort" concept. Mention the ocean, the resort, "The Cape," or the surrounding natural beauty to differentiate it from standard pickleball clubs.
• •Leverage the Pro: Use Roman Sada's name and expertise as a key selling point, especially for camps and clinics. Positioning him as a top-tier coach adds credibility and justifies premium pricing.
• •Use Action-Oriented and Energetic Language: Employ strong verbs that evoke the speed and fun of the game (e.g., "Master," "Dominate," "Dive in," "Elevate," "Unlock"). This creates excitement and an aspirational feel.
• •Balance Inclusivity with Aspiration: While promoting a welcoming environment for "all skill levels," also create copy that speaks directly to advanced players looking for intensive training. Segment messaging where appropriate (e.g., "Open Play" for all vs. "Power & Precision Camp" for serious players).
• •Create a Clear Call-to-Action (CTA): Every post, email, or ad should guide the user to the next step. Use clear and direct CTAs like "Book Your Camp," "Join the League," "Reserve Your Court," or "Book Your Stay and Play Package" that link directly to the relevant page on the website.

Social Perception

A Destination for Enthusiasts.

Copy Examples

• •Don't just book a vacation. Book an experience. Serve, dink, and volley with the Pacific Ocean as your backdrop. Our courts at the Lighthouse Oceanfront Resort are waiting. All skill levels welcome. #PickleballResort #CapeColumbiaPickleball #PNWGetaway
• •Ready to dominate the net? Join our 'Fast Hands & Net Domination' camp with Pro Roman Sada. Two days of intensive drills, strategy, and guided play to elevate your game. Limited spots available. Book your transformation!
• •New Leagues Forming! Join the Cape Columbia Pickleball Community.
• •Play all day, relax all evening. This is pickleball at The Cape. #LighthouseResort #PickleballLife #LongBeachWA
• •Your best game is one camp away. At Cape Columbia Pickleball, we combine pro-level instruction with an unforgettable coastal setting. Sign up for our next Boot Camp and get a $50 discount when you stay at the Lighthouse Oceanfront Resort. Learn more and book now!