Brand Tone

Artisanal & Gourmet, Regional & Traditional, Indulgent & Gift-worthy, Friendly & Customer-Focused (for wholesale)

Brand Values

• •Quality Ingredients
• •Regional Identity & Heritage
• •Craftsmanship & Unique Products
• •Customer Satisfaction
• •Attractive Presentation

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Gourmet, Regional, Indulgent, Gift-worthy) and values (Quality Ingredients, Regional Identity, Craftsmanship, Customer Satisfaction, Attractive Presentation). Include "do's and don'ts" for language and style.
• •Emphasize Sensory Language: Use descriptive words that evoke taste, texture, and the experience of enjoying high-quality confections (e.g., "tart burst," "creamy caramel," "smooth dark chocolate," "sweetened dried cranberries").
• •Highlight Regional Authenticity: Consistently weave in references to Cape Cod, New England, and the tradition of local ingredients like cranberries. This reinforces the brand's unique selling proposition.
• •Focus on Quality and Craftsmanship: Use terms like "gourmet," "artisanal," "handcrafted," "premium," and "all-natural" to underscore the high standards of the products.
• •Maintain Visual Consistency: Ensure that the copy is always paired with high-quality imagery that reflects the gourmet and giftable nature of the products, aligning with the "eye-catching packaging" value.

Social Perception

A Provider of High-Quality, Delicious Treats, A Specialty/Gourmet Brand, Good for Gifts, Reliable (for wholesale), A Bit of a Hidden Gem/Niche Product

Copy Examples

• •Taste the Tradition of Cape Cod. Our Cranberry Bog Frogs® aren't just a treat; they're a bite of New England heritage. Sweetened cranberries, roasted cashews, creamy caramel, and premium milk chocolate come together for an unforgettable gourmet experience. Perfect for gifting, even better for indulging.
• •Beyond the Cranberry: Discover a World of Sweet Provisions. While our roots are in Cape Cod's famed cranberries, our passion for crafting exquisite confections has blossomed. Explore our rich dark chocolate blueberries, decadent sea salt caramel truffles, and artisanal barks. Pure, natural ingredients, pure delight.
• •The Sweetest Gift from New England's Shores. Looking for a unique gift that speaks of quality and regional charm? Cape Cod Provisions offers beautifully packaged gourmet chocolates and confections, made with the finest all-natural ingredients. Share a taste of tradition.
• •Indulge in Artisanal Excellence. From the tart burst of our chocolate-covered cranberries to the smooth richness of our handcrafted fudge, every Cape Cod Provisions creation is a testament to quality. Experience the authentic flavors of New England, made with care.
• •Your Source for Gourmet New England Confections. (For Wholesale) Partner with Cape Cod Provisions and bring the beloved tastes of New England to your customers. With eye-catching packaging, unique regional specialties, and a commitment to quality, our products are proven sellers. Let's grow together.