Brand Tone

Elegant & Sophisticated, Helpful & Approachable, Confident & Quality-Focused, Celebratory & Aspirational

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Elegance & Style
• •Ethical Production (implied)
• •Versatility

Best Practices

• •Emphasize Elegance and Sophistication: Use refined language that evokes a sense of grace, style, and high quality. Avoid overly casual slang or overly technical jargon.
• •Highlight Spanish Craftsmanship & Quality: Consistently mention the "Made in Spain" aspect and the high-quality materials used. This reinforces a key brand differentiator and value.
• •Maintain a Helpful and Warm Voice: While elegant, the tone should remain approachable and customer-centric, reflecting the positive customer service experiences. Use inviting language in calls to action and support communications.
• •Focus on the Occasion: Frame products within the context of special events (weddings, parties, celebrations), appealing to the customer's desire to look and feel their best during these moments.
• •Be Confident and Assured: Convey confidence in the quality and design of the products. Use declarative statements and highlight the unique benefits of choosing Capas Capicúa.

Social Perception

Highly Positive Customer Experience, Trusted Brand for Special Occasions, Appreciation for Spanish Origin, Personal Touch

Copy Examples

• •Headline for a new cape collection: "Elegance, Redefined. Discover the [Collection Name] capes and make every entrance unforgettable. Crafted with passion in Spain."
• •Instagram caption for a wedding guest look: "Be the guest everyone remembers. Our [Product Name] cape adds that perfect touch of sophistication to your special occasion ensemble. #CapasCapicua #InvitadaPerfecta #SpanishDesign"
• •Email subject line for a promotion: "Your Exclusive Invitation to Timeless Style | New Arrivals at Capas Capicúa"
• •Product description excerpt: "Indulge in the luxurious feel of our [Fabric Type, e.g., velvet] cape, meticulously designed and handcrafted in Spain. The [Product Name] drapes beautifully, offering a versatile and elegant layer for your most cherished events. It's not just an accessory; it's a statement."
• •About Us snippet: "At Capas Capicúa, we believe in the art of dressing for life's special moments. That's why every piece is thoughtfully designed and 100% made in Spain, blending timeless elegance with exceptional quality. We're here to help you shine."