Brand Tone

Helpful, Reliable, and Solution-Oriented

Brand Values

• •Practicality/Functionality
• •Quality (Stated)
• •Customer Satisfaction (Stated)
• •Renewal/Transformation
• •National Presence (Implied Pride)

Best Practices

• •Prioritize Transparency and Honesty
• •Focus on Solutions and Support
• •Be Empathetic and Customer-Centric
• •Maintain Clarity and Simplicity
• •Show, Don't Just Tell (and be consistent everywhere)

Social Perception

Mixed to Negative: Significant customer service and fulfillment issues.

Copy Examples

• •Headline: Refresh Your Home, Simply & Reliably. Body: Tired of worn-out furniture? Our stretchable covers give your sofas and chairs a brand-new look in minutes. Easy to fit, easy to wash, and delivered with care, right to your door. We're committed to making your Capas & Capas experience smooth from click to comfort. Call to Action: Discover Your Perfect Fit Today!
• •Headline: Quality You Can Feel, Service You Can Trust. Body: At Capas & Capas, we believe in quality that lasts – from the fabric of our covers to the support we provide. Our [Material, e.g., Jacquard Premium] covers are designed for durability and style. Got questions? Our dedicated Coimbra-based team is here to help you choose the best option for your home. Call to Action: Explore Our Collections & Shop with Confidence.
• •Headline: Your Furniture's Best Friend is Here. Body: Protect your cherished sofas and chairs from spills, pets, and everyday wear. Capas & Capas offers a stylish and practical solution to extend the life of your furniture. With clear tracking and dedicated support, revitalizing your living space is easier than ever. Call to Action: Find Your Protective Cover Now!
• •Headline: From Our Warehouse in Coimbra, To Your Home, With a Promise. Body: As a national company, we're proud to serve homes across Portugal. Our commitment under new management is to ensure every order brings you quality and satisfaction. Choose Capas & Capas for a simple way to refresh your décor, backed by our promise of better service. Call to Action: See What's New!
• •Headline: Doubts? We're Here. Delighted? Share it! Body: We understand choosing the right cover matters. That's why our customer support is ready to assist with any queries. And when your new covers transform your space, we'd love to see it! We're building a community of happy homes, one cover at a time, with transparency and care. Call to Action: Contact Us | View Gallery