Brand Tone

Friendly and Approachable, Innovative and Clever, Helpful and Practical, Enthusiastic and Passionate, Playful and Witty

Brand Values

• •Innovation and Problem-Solving
• •Quality and Functionality
• •Enjoyment of Life
• •Practicality and Convenience
• •Sustainability (implied)

Best Practices

• •Know Your Story, Tell Your Story: Consistently weave in the brand's origin (founded by winemakers, the "dream" idea) to reinforce authenticity and innovation. This creates a memorable narrative that customers can connect with.
• •Embrace Playful Practicality: Combine a lighthearted, witty, and friendly tone with clear explanations of the product's practical benefits. Avoid overly technical jargon. Use puns and relatable anecodotes where appropriate (e.g., "Wine a little, it helps a lot!").
• •Speak Like a Fellow Enthusiast: Write as if you're talking to a friend who also loves good food and wine. Share tips, recipes, and engage with their passion. Use "we" and "you" to create a direct, conversational feel.
• •Highlight the "Aha!" Moment: Focus on how CapaBunga products solve common, relatable frustrations. Frame them as clever, simple solutions that make life easier and more enjoyable (e.g., "No more jamming the cork back in!").
• •Be Consistent Across All Channels (with slight adaptations): While the core friendly, innovative, and practical tone should remain, adapt the specific delivery for each platform. For example, Instagram can be more visual and quippy, while an email newsletter might offer more detailed tips or recipes. Regularly review content to ensure it aligns with the established voice.

Social Perception

A provider of smart, useful gadgets, Fun and Gift-Worthy, A brand for food and wine lovers, Innovative, Generally reliable

Copy Examples

• •Product Ad (CapaBunga wine cap): Tired of wrestling with corks or finding your fridge door won't close? So were we! Our CapaBunga wine caps slip on easily, seal tight (no leaks, promise!), and let you store that half-finished rosé on its side. Plus, with fun sayings, your wine bottle just got a personality upgrade. Wine a little, laugh a lot!
• •Social Media Post (Cheese Vault): Say 'so long' to sad, sweaty cheese and wasteful plastic wrap! 👋 Our Cheese Vault is the clever home your artisan cheddar has been dreaming of. It breathes, it protects, it keeps mold at bay. Because good cheese deserves a good home. What deliciousness are you storing in yours this week? #CheeseLover #FoodieFinds #CapaBunga
• •Email Subject Line (New Product/Promotion): Psst... We Dreamt Up Something New (And It's Pretty Gouda!) 😉
• •Website "About Us" Snippet: It started with a midnight idea (literally, a dream!) and a love for making life's little indulgences even better. At CapaBunga, we’re a couple of former winemakers who got tired of wine accessories that just didn’t cut it. So, we decided to invent our own! From keeping your bubbly bubbly to making sure your favorite brie stays brilliant, we’re all about smart solutions that bring a little more joy to your kitchen.
• •Instagram Caption (Lifestyle image with wine): Weekend plans: good wine, great company, and no worries about leftovers. Our CapaBunga caps mean you can savor every drop, even if it's just one glass tonight. Cheers to smart sipping! What are you pouring? #WineNight #RelaxAndUnwind #CapaBungaLife