Brand Tone

Empathetic Ally and Inspirational Coach

Brand Values

• •Accessibility and Empowerment
• •Quality and Efficacy
• •Holistic Well-being
• •Customer-Centricity

Best Practices

• •Lead with Empathy, Close with Empowerment
• •Tell the Origin Story
• •Focus on "Freedom From"
• •Use Action-Oriented Language
• •Keep it Simple and Tangible

Social Perception

The public perceives Capabody Therapy as a credible and effective provider of specialized wellness tools. Customers and reviewers see the products, particularly the muscle release tools, as a legitimate solution for chronic pain and muscle tightness. The brand is seen as a go-to for those looking to improve mobility, enhance athletic performance, or find relief from the physical strains of a modern lifestyle (e.g., sitting for long hours). The family-owned narrative adds a layer of trust and authenticity.

Copy Examples

• •Stop letting hip and back pain dictate your day. That nagging ache from sitting all day or post-workout stiffness isn't something you have to live with. Our Pso-Peak tool is designed to release deep-seated tension in your hip flexors—the root of so much discomfort. Unlock your body, and get back to living freely. #HipPainRelief #PsoasRelease #Capabody
• •Tired of scheduling appointments and paying for temporary relief? At Capabody Therapy, we believe everyone deserves to move with freedom and strength. Born from a mission to help our own family, we create tools that deliver lasting results. From correcting posture to releasing deep muscle knots, take your recovery into your own hands. Shop now for 50% off select products and feel the difference. #WinTheDay #PainRelief #AtHomeTherapy
• •Don't Just Manage Pain. Master Your Movement. Thoughtfully designed tools to help you unlock your body's true potential and live a life free from constraints.
• •Hi [Name], we started Capabody Therapy for one simple reason: to help someone we love find relief from pain. We saw how debilitating it was and knew there had to be a better way. That journey led us to create tools that empower you to care for your body from the comfort of home. Ready to write your own relief story? Explore our solutions for posture, muscle release, and more.
• •Your feet are your foundation. After years squeezed into narrow shoes, it's time to let them breathe and realalign. Our Toe Spacers gently guide your feet back to their natural shape. Wearing them for just 10 minutes a day can help improve mobility, alleviate foot pain, and support your entire body's alignment, from your ankles to your lower back. Reclaim your foundation. #FootHealth #NaturalAlignment #Capabody