Brand Tone

Warm, Friendly, Empathetic, Sentimental, Customer-Centric, Service-Oriented, Positive, Inspiring, Confident, and Quality-Focused

Brand Values

• •Quality: Repeated emphasis on "high-quality products," "premium museum-quality canvas," and "ultra-HD giclée technology."
• •Customer Satisfaction: A stated mission is "exceptional customer service," aiming to earn trust and loyalty by putting customers first. This is supported by their satisfaction guarantee and responsive customer service.
• •Emotional Connection: The products, especially custom ones, are positioned as ways to capture and cherish memories, celebrate loved ones, and express personal identity.
• •Accessibility: Offering a range of products, including famous art reproductions and modern designs, alongside custom pieces, makes art accessible to a broader audience. They also emphasize making the best products and services accessible.
• •Trustworthiness: Highlighted through secure checkout, clear return policies, and being a "Star Seller" on Etsy.

Best Practices

• •Prioritize Emotional Language: Use words that evoke feelings of joy, love, comfort, inspiration, and nostalgia, especially when describing personalized and sentimental products.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Use contractions, ask questions to engage the audience, and incorporate positive, welcoming language. Emojis can be used appropriately on social media to enhance this.
• •Emphasize Quality and Trust: Consistently mention the high-quality materials, craftsmanship, and satisfaction guarantees to build confidence and reinforce the premium nature of the products.
• •Focus on Benefits, Not Just Features: Explain how the canvases will enhance the customer's life – by preserving memories, beautifying their space, inspiring them, or serving as a heartfelt gift.
• •Be Customer-Centric in All Communications: Frame copy around the customer's needs, desires, and feelings. Use "you" and "your" frequently. Ensure customer service messages are empathetic, helpful, and reiterate the brand's commitment to satisfaction.

Social Perception

Positive Customer Experiences, Reliable Seller, Gift-Worthy Products, Focus on Personalization and Emotion

Copy Examples

• •Facebook/Instagram Ad (Custom Pet Portrait): 🐾 Turn your furry friend's best photo into a timeless piece of art! At Canvastoria, we lovingly craft custom pet portraits that capture their unique personality. More than just a canvas, it's a heartwarming tribute that will make you smile every day. Let's create a masterpiece together! #Canvastoria #PetPortraits #CustomArt #DogLovers #CatLovers #CherishedMemories
• •Website Homepage Banner (General): Your Memories, Beautifully Displayed. ✨ Canvastoria transforms your cherished photos and favorite designs into stunning, museum-quality canvas art. Experience exceptional craftsmanship, vibrant colors, and a touch of magic for your walls. Love it, or your money back! [Shop Our Collections]
• •Email Subject Line (Promotional): 💖 A Special Treat from Canvastoria: Bring Your Walls to Life! Email Body Snippet: Hello [Customer Name], At Canvastoria, we believe your home should tell your story. That's why we're passionate about helping you create beautiful, high-quality canvas art that celebrates your life's precious moments and unique style. For a limited time, enjoy [Discount Percentage] off your next order and let us help you turn your favorite memories into lasting treasures...
• •Instagram Post (Motivational Art): Fuel your ambition! 🚀 Our motivational canvas art isn't just decor; it's a daily dose of inspiration to chase your dreams. Printed with passion and premium materials, find the quote that speaks to your soul. What message powers your day? Share below! 👇 #Canvastoria #MotivationalArt #InspirationDaily #HomeOfficeDecor #DreamBig #WallArt
• •Product Description (Memorial Canvas): Keep their memory alive and close to your heart. Our custom memorial canvases offer a tender way to honor and remember a loved one. With care and respect, we transform your treasured photo into a beautiful, lasting tribute. A gentle reminder of the love that never fades. We're here to help you create a piece that brings comfort and peace. #Canvastoria #MemorialArt #InLovingMemory #CustomTribute #ForeverInOurHearts