Brand Tone

Helpful & Informative, Personal & Approachable, Professional & Reliable, Inspirational & Creative

Brand Values

• •Customer Satisfaction: Evident through their focus on personal customer service, quick responses, and addressing customer needs even if it doesn't lead to a sale. They actively collect and display customer reviews.
• •Quality: Repeated mentions of "good quality," "beautiful screen, neatly finished," and offering products from their own import suggest a commitment to quality.
• •Functionality & Style: Products are presented as both practical solutions for dividing spaces or creating privacy, and as stylish additions to an interior.
• •Transparency: Openly discussing their review collection process and sometimes shipping directly from suppliers.
• •Entrepreneurial Spirit & Passion: The owner's story of starting the business based on a passion for room dividers and the "Wish It, Dream It, Do It" mantra.

Best Practices

• •Prioritize a Personal Touch: Use a conversational, friendly, and approachable style. Address customers directly (e.g., "you," "your home"). Refer to the team or owner where appropriate to reinforce the personal aspect.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials, the finish of the products, and their durability or unique design aspects.
• •Be Genuinely Helpful: Provide practical advice, usage ideas, and clear information. Anticipate customer questions in product descriptions and FAQs. Emphasize ease of use (e.g., "ready to use," "no assembly required").
• •Showcase Solutions & Benefits: Focus on how the products solve customer problems (e.g., create privacy, divide space, hide clutter, add style) rather than just listing features.
• •Maintain Transparency and Build Trust: Be open about processes (like shipping) and actively encourage and feature genuine customer reviews. Respond to queries and feedback promptly and honestly.

Social Perception

Generally, customers perceive Canvasscherm.nl as a reliable provider of good quality and stylish room dividers and decorative items. They are appreciated for their fast delivery and responsive, friendly customer service. The website is seen as clear and user-friendly. Trustworthy, Good Value (with some caveats)

Copy Examples

• •Homepage Banner: "Transform Your Space, Beautifully. Discover unique room dividers and decor, crafted with care and delivered with a personal touch. Let's find the perfect piece for your home."
• •Product Description (e.g., Japanese Screen): "Create an oasis of calm with our authentic Japanese Room Divider. Made from high-quality [Material e.g., Araucaria pine] and light-diffusing Shoji-inspired panels, it’s perfect for adding privacy or a touch of Zen to any room. Ready to use straight from the box – your peaceful corner awaits. Have questions? Michiel and the team are here to help!"
• •Social Media Post (Instagram - with an image of a stylishly used screen): "Redefine your rooms! ✨ Whether you're carving out a cozy reading nook or stylishly hiding a WFH space, our versatile room screens are up to the task. This beautiful [Screen Name] adds instant charm and practicality. How would you use yours? Share your ideas below! #Canvasscherm #HomeDecor #InteriorInspiration #RoomDivider #StylishSpaces"
• •Email Newsletter Snippet: "Hello [Customer Name], Looking for fresh ways to enhance your home? Our latest blog post is packed with 14 creative ideas for using room dividers – from practical problem-solvers to stunning style statements! Plus, explore our new arrivals, all backed by the Canvasscherm quality and personal service you trust."
• •About Us Page Excerpt: "It started with a passion for the simple elegance of a room divider. Now, over [Number] years later, Canvasscherm.nl is still driven by that same passion, offering you unique, quality screens and decor. We believe in personal service and helping you find the perfect piece to make your house a home. That's the Canvasscherm promise."