Brand Tone

Sentimental and Emotional, Personal and Intimate, Celebratory, Inspiring and Creative, Warm and Friendly

Brand Values

• •Personalization
• •Love and Connection
• •Lasting Memories
• •Quality Craftsmanship
• •Thoughtfulness in Gifting

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sentimental, warm, celebratory), including approved vocabulary, phrases to use/avoid, and the overall feeling you want to evoke. Share this with everyone who creates content.
• •Focus on "You" and "Your Story": Address the customer directly and emphasize how the products relate to *their* life, *their* memories, and *their* relationships. Make it about their experience.
• •Use Emotionally Resonant Language: Incorporate words that evoke feelings of love, joy, nostalgia, connection, and celebration (e.g., "cherish," "unforgettable," "heartfelt," "special," "celebrate").
• •Tell Stories (or Encourage Storytelling): Share examples of how customers have used products to celebrate their moments. In product descriptions, allude to the stories they can help create. User-generated content is invaluable here.
• •Maintain Consistency Across All Channels: Ensure the tone is the same whether it's on the website, in an email, a social media post, ad copy, or customer service interaction. Regular audits of content can help maintain this consistency.

Social Perception

Positive, Gift-Oriented, Emotionally Resonant, Trustworthy (largely), Creative Outlet

Copy Examples

• •Product Description (Star Map): Map the stars from that unforgettable night. Your first kiss, the day you met, or a moment only you two share. Our Custom Star Maps are more than a gift; they're a timeless reminder of your unique love story, beautifully printed on high-quality canvas.
• •Social Media Post (Instagram - showing a customer with a pet portrait): Look at that happy face! 🐾 @[CustomerTag] just received their custom pet portrait, and we think it's paw-sitively perfect! Capture the unconditional love of your furry friend and turn it into a cherished keepsake. Design yours today – link in bio! #LovesCanvas #PetLove #CustomGift #CherishedMoments
• •Email Subject Line (Anniversary Promotion): Relive Your Most Precious Moments This Anniversary ❤️
• •Ad Copy (Facebook - targeting users interested in unique gifts): Tired of the same old gifts? ✨ Create something truly magical with LovesCanvas. From personalized star maps to custom song plaques, give a gift that speaks from the heart and lasts a lifetime. Make their day unforgettable. Shop Now!
• •Website Banner (Homepage): Every Love Story is Unique. Every Gift Should Be Too. Create Your Personalized Masterpiece with LovesCanvas.