Brand Tone

Encouraging & Accessible, Relaxing & Mindful, Inspiring & Creative, Friendly & Community-Oriented, Ethical & Quality-Conscious

Brand Values

• •Creativity for All
• •Relaxation and Well-being
• •Quality
• •Supporting Artists
• •Customer Satisfaction
• •Joy of Creation

Best Practices

• •Focus on the 'Why': Always circle back to the core benefits for the customer – relaxation, stress relief, creative expression, accessibility, and the joy of creation. The 'what' (paint-by-numbers kit) is the vehicle to these emotional and mental benefits.
• •Use Inclusive and Encouraging Language: Employ words and phrases that make everyone feel capable and welcome, such as 'no experience needed,' 'discover your inner artist,' 'easy to follow,' 'for everyone.' Avoid jargon or overly technical art terms.
• •Emphasize Quality and Ethical Sourcing: Subtly weave in mentions of high-quality materials and the support for artists, as this builds trust and aligns with the brand's values. Phrases like 'premium canvas,' 'vibrant, non-toxic paints,' and 'licensed artwork supporting artists' reinforce this.
• •Maintain a Friendly and Conversational Style: Write as if you're speaking to a friend who you want to introduce to a delightful hobby. Use contractions, questions to engage the reader, and a generally warm, approachable tone.
• •Be Visually Congruent: Ensure the tone of the copy matches the visuals used in marketing materials. If the tone is relaxing and inspiring, the imagery should reflect that (e.g., calm settings, happy individuals painting, beautiful finished artworks). This creates a cohesive brand experience across all touchpoints.

Social Perception

Positive Product Experience, Therapeutic Hobby, Good for Gifting, Ethical Consideration

Copy Examples

• •Instagram Post Caption: Unwind your mind and unleash your inner artist! ✨ Our paint-by-numbers kits are designed for pure relaxation and creative joy – no experience needed! Just you, the canvas, and a world of color waiting to be brought to life. What masterpiece will you create this weekend? Share your progress with #CanvasByNumbersES! #PintarPorNumeros #RelaxAndCreate #ArteTerapia #DIYHomeDecor #TiempoParaTi
• •Facebook Ad Copy: Feeling stressed? 😥 Escape the everyday hustle and find your calm with Canvas by Numbers ES. Our easy-to-follow, high-quality paint-by-numbers kits make creating beautiful art accessible to everyone. Plus, you're supporting real artists with every purchase! Click to discover your next favorite hobby and bring more color into your life. ➡️ [Link to Website] #CanvasByNumbers #ArtForEveryone #MindfulPainting #SupportArtists #CreativeEscape
• •Product Description Snippet (for a new design): Journey to [Scenic Location/Artistic Theme] with our newest paint-by-numbers kit! Lovingly crafted with high-quality materials and licensed from an independent artist, this design offers hours of relaxing, mindful painting. Perfect for beginners and seasoned painters alike, it’s your invitation to slow down, create something beautiful, and proudly say, 'I made this!' What’s in the box? Everything you need to start your artistic adventure! [Link to product]
• •Email Newsletter Excerpt (targeting previous customers): Hello [Customer Name], remember that wonderful feeling of calm and accomplishment as you completed your last Canvas by Numbers masterpiece? 😊 We've just added a stunning new collection of designs, perfect for your next creative escape. From vibrant landscapes to charming animals, find your next project and let your inner artist shine again. As a thank you for being part of our creative community, enjoy [Discount/Offer] on your next order! Happy Painting! [Link to New Collection]
• •TikTok Video Idea (Voiceover): (Scene: Quick cuts of a person unboxing the kit, showing the quality canvas, paints, then a timelapse of them painting and looking relaxed and happy, finally showing off the finished piece) Voiceover: 'Tired of endless scrolling? 📱➡️🎨 Transform your downtime into creative time! With Canvas by Numbers, it's easy to relax, de-stress, and create art you'll love. Each kit has everything you need – high-quality canvas, vibrant paints, and brushes. Just match the numbers and watch your masterpiece unfold. Ready to find your calm? #CanvasByNumbers #PaintByNumbers #DIYArt #Relaxation #CreativeHobby #UnboxAndPaint'