Brand Tone

Emotional & Sentimental, Inspirational & Creative, Friendly & Approachable, Gift-Oriented & Celebratory, Quality-Conscious

Brand Values

• •Preserving Memories
• •Personalization & Individuality
• •Connection & Relationships
• •Customer Satisfaction
• •Accessibility & Ease of Use

Best Practices

• •Always Lead with Emotion: Connect with the customer's feelings first. Use words that evoke nostalgia, joy, love, and connection (e.g., "cherish," "celebrate," "heartfelt," "unforgettable").
• •Focus on the "Why," Not Just the "What": Instead of just describing a canvas print, explain *why* someone would want it – to preserve a precious memory, to make a home feel more personal, to give a deeply meaningful gift.
• •Use Storytelling (Even in Short Form): Frame products within a narrative. "Remember that incredible sunset on your last vacation? Bring it home." This helps customers visualize the product in their own lives.
• •Maintain a Warm and Inclusive Voice: Write as if you're speaking to a friend. Use contractions (it's, you're) where appropriate and avoid overly formal or technical jargon. Ensure your language is welcoming to everyone.
• •Incorporate User-Generated Content Language (Authenticity): When appropriate, reflect the genuine excitement and language customers use when they talk about their personalized items. Phrases like "I'm obsessed with how my canvas turned out!" can inspire copy that feels more authentic and relatable. Ensure your copy feels like it understands and shares that customer joy.

Social Perception

Positive: Many customers perceive Infigo Print as a go-to source for creating meaningful, personalized gifts and decor. They appreciate the ability to turn their own photos into lasting items. The emotional connection to the products is a strong positive driver. Mixed (Operational Aspects): Like many e-commerce businesses dealing with customization and physical fulfillment, there's a segment of perception tied to operational realities. While many are happy, some concerns about delivery timelines or occasional product/service issues arise in public comments. The brand's responsiveness to these issues influences this aspect of perception. Seen as a "Memory Keeper": The predominant positive perception is that they help people materialize and cherish their memories.

Copy Examples

• •Headline: Turn Laughter & Love into Timeless Art. Body: That perfect family photo? The candid shot that melts your heart? Don't let it just live on your phone. Transform your cherished memories into a stunning canvas print and fill your home with the moments that matter most. Create your masterpiece today. Call to Action: Design Your Memory
• •Headline: Start Their Day with a Smile. And a Memory. Body: Looking for a gift that’s both personal and practical? A custom photo mug from Infigo Print wraps your favorite memory around their daily coffee or tea. It’s a little piece of joy, every single day. Call to Action: Personalize a Mug
• •Headline: Wrap Them in Your Warmest Memories. Body: Imagine their favorite faces, a beloved pet, or a treasured vacation spot, all woven into a cozy, huggable blanket. Our custom photo blankets are more than just soft; they're a warm embrace from the heart. The perfect comfort gift. Call to Action: Create a Cozy Keepsake
• •Headline: Your Photos. Your Story. Beautifully Printed. Body: Unleash your inner artist with Infigo Print! It’s never been easier to transform your digital photos into beautiful, high-quality prints and unique gifts. From stunning wall art to charming photo mugs, tell your story, your way. Call to Action: Explore the Possibilities
• •Image: A festive flat lay of various photo gifts. Caption: The holidays are about sharing love and making memories! ✨ What special moment would you love to see on a custom gift this year? Tell us below! 👇 P.S. Don't wait too long to create your unique presents! Call to Action: Shop Holiday Gifts Now