Brand Tone

Aspirational and Accessible

Brand Values

• •Quality Craftsmanship
• •Customer-Centric Service
• •Australian Identity
• •Affordable Style
• •Transformative Power of Art

Best Practices

• •Lead with Lifestyle, Support with Product: Start with the emotional benefit—how the art will make the customer feel or how it will transform their space. Then, follow up with the quality features—Australian-made, premium inks, ready-to-hang—to build trust and justify the purchase.
• •Use Evocative and Sensory Language: Instead of just saying "blue and green print," use phrases like "serene blues," "vibrant hues," or "earthy tones." Words like "transform," "elevate," "inspire," and "style" should be central to the brand's vocabulary.
• •Reinforce Australian Made Quality: Consistently mention that products are "professionally framed in Australia," "Australian-made," or from "an Australian company." This is a key differentiator and a point of pride that resonates with the target market.
• •Keep it Clear and Accessible: Avoid overly artistic or pretentious language. The goal is to make everyone feel confident in their ability to choose art. Write clear, concise sentences that are easy to understand, guiding the customer smoothly from discovery to purchase.
• •Maintain a Consistent Voice Across Platforms: The aspirational yet accessible tone should be present everywhere—from the website's 'About Us' page to Instagram captions and customer service emails. Every touchpoint should reflect the brand's core values of quality, style, and customer-centricity.

Social Perception

The public perception of Canvas Art Print Co is largely positive, positioning it as a reliable and high-quality provider of wall art in Australia. Customers trust its quality, find it efficient and reliable, and view the brand as professional and helpful.

Copy Examples

• •Headline: Color Your Calm. Body: Interrupt the ordinary. Our new 'Oceanic Dreams' canvas brings a wave of serene blues and gentle abstracts to your favorite space. Hand-crafted in Australia, it’s more than art—it’s a mood. Ready to transform your room? Tap to shop. #CanvasArtPrintCo #AustralianArt #WallDecor #HomeInspo
• •Headline: Art That Feels Like Home. Body: Discover premium, Australian-made canvas prints designed to bring your walls to life. From vibrant abstracts to timeless landscapes, find the piece that tells your story. Professionally framed and ready to hang. [Shop New Arrivals]
• •Subject: Inside: Your Dream Living Room Awaits ✨
• •Headline: The Finishing Touch Your Renovation Deserves. Body: You’ve painted the walls and chosen the furniture. Now, bring it all together. Canvas Art Print Co offers high-quality, locally-framed art that elevates any room from finished to flawless. Affordable, stylish, and delivered to your door. Explore our collection today.
• •Title: 'Whispering Gums' Framed Canvas Print. Description: Invite the quiet elegance of the Australian bush indoors. Featuring delicate eucalyptus leaves in soft, earthy tones, this piece creates a tranquil focal point in any setting. Printed on archival-grade canvas with premium inks to ensure lasting vibrancy, each print is professionally framed by our team in Australia and arrives ready to hang. Perfect for bringing a touch of nature to your living room, bedroom, or office.