Brand Tone

Authentic, Educational, Passionate, Direct, Informative, Trustworthy, Relatable, Modern, Accessible

Brand Values

• •Tradition and Family Heritage
• •Quality and Craftsmanship
• •Modern Convenience and Accessibility
• •Connection to Place (Terroir)

Best Practices

• •Always Lead with Passion: Whether writing a technical description or a social media caption, the underlying emotion should be a genuine love for the craft of winemaking.
• •Keep it Educational but Accessible: Share knowledge and expertise without being condescending. Use simple, clear language to explain complex topics, as seen in the YouTube videos.
• •Center the Story on Family and Place: Consistently remind the audience that the wine comes from a real family and a specific, beautiful region in Italy. This builds authenticity and a personal connection.
• •Balance Tradition with Modernity: Highlight the heritage and traditional methods while also showcasing modern innovations like the Bag in Box to appeal to a wider range of consumer needs.
• •Use High-Quality, Authentic Visuals: Continue using real photos and videos of the vineyard, the cellar, the process, and the people. Avoid generic stock imagery to maintain the brand's authentic, rustic feel.

Social Perception

Cantina Gava is perceived as a genuine, family-run Italian winery that offers good value. Customers appreciate the quality of the wine for its price point. The brand is seen as reliable and approachable, an authentic source of Italian wine rather than a large, impersonal corporation. The focus on educational content helps position them as experts who are willing to share their passion with consumers, fostering a sense of community and trust. Their modern offerings, like the Bag in Box, are seen as a smart and convenient innovation.

Copy Examples

• •From our family's hands to your family's table. Every vine we tend carries a story of tradition, passion, and the rich soil of Friuli. This isn't just wine; it's our heritage in a bottle. #CantinaGava #FamilyTradition #ItalianWine
• •Headline: Taste the Real Italy. Body: "Tired of mass-produced wines? Discover Cantina Gava, a family winery from Fiume Veneto. We create fresh, young wines perfect for any occasion. Try our convenient 5L Bag in Box and enjoy authentic Italian flavor for weeks. Shop now for a true taste of Friuli."
• •Not Just for Parties: Why Our Bag in Box is the Smartest Way to Enjoy Wine Every Day.
• •Ever wonder what makes Prosecco D.O.C. so special? We're taking you behind the scenes at Cantina Gava! From the first bubble to the final cork, see the passion and precision that goes into our signature sparkling wine. Learn more about our process and shop this bottle here: [Link]
• •Subject: A Summer Tip from Your Winemaker in Italy Body: Ciao! With the warm days of summer upon us, we're often asked for the perfect refreshing wine. Our Rosato Frizzante, with its light body and delicate notes, is the answer. It s ideal for an afternoon aperitivo or paired with light summer dishes. Learn about how we make it on our latest video! [Link to YouTube]