Brand Tone

Authentic, Passionate, and Trustworthy. The brand's voice is grounded and sincere, avoiding corporate jargon and speaking directly to the customer's appreciation for quality and artistry. It is warm and approachable, confident in its craftsmanship, letting the quality of the wood and skill speak for themselves.

Brand Values

• •Quality Craftsmanship
• •Family
• •Authenticity
• •Personalization

Best Practices

• •Tell the Story Behind the Product: Never just list features. Always connect the product back to its creation process, the material it's made from, or the family value behind it. Use phrases like "From our hands to yours," "Crafted with care," and "The story of the wood."
• •Use "We" and "Our": Consistently use first-person plural pronouns to reinforce the family-run, team-oriented nature of the business. This builds a direct, personal connection with the audience, making them feel like they are buying from people, not a faceless company.
• •Focus on "Feeling" and "Longevity": The copy should evoke the feeling of owning a special, handcrafted item. Use sensory words (e.g., "smooth," "warm," "rich grain") and emphasize durability and timelessness ("built to last," "future heirloom," "timeless design").
• •Keep it Simple and Sincere: Avoid overly polished marketing-speak, hype, or aggressive sales tactics. The tone should be confident but humble. Let the quality of the craftsmanship be the hero of the story. Honesty and transparency are key.
• •Engage Personally: If and when the brand expands to social media or engages more in email marketing, maintain the personal tone. Address customers by name, answer questions thoughtfully, and share behind-the-scenes content from the workshop to continuously reinforce the brand's core values of craftsmanship and family.

Social Perception

Due to a limited online footprint beyond its website, Canterbury Creations is largely a blank slate. Customers finding the site likely perceive it as a small, specialist creator of high-quality goods. The perception is positive but limited in reach, seen as trustworthy by purchasers but lacking broader brand recognition. The brand aligns with an audience valuing artistry and durability.

Copy Examples

• •From Our Family's Workshop to Your Family's Home. Discover handcrafted wooden pieces made with passion, meant to last a lifetime.
• •More than just a cutting board, it’s the centerpiece of your kitchen. Made from solid American maple, each board is hand-selected for its unique grain and character. We sand it to a satin-smooth finish and treat it with food-safe oil, so it’s ready for your family’s favorite recipes the moment it arrives. This isn't just a tool; it's a future heirloom.
• •It started with a love for the scent of sawdust and the feel of wood. Canterbury Creations isn't just a business for us; it’s our family’s shared passion. Every piece we send out has been designed, shaped, and finished by our hands, right here in our workshop. We believe in making things the right way—beautiful, functional, and enduring.
• •There's a story in every piece of wood. We're excited to share our newest creation: The 'Hearthside' serving tray. Crafted from rich, dark walnut, we designed it for cozy evenings and happy gatherings. We can already imagine it holding warm mugs of cocoa or a spread of your favorite cheeses. See the story for yourself on our site (link in bio).
• •A little something from our workshop...