Brand Tone

Traditional & Heritage-Rich, Artisanal & Crafted with Love, Warm & Nostalgic, Personal & Family-Oriented, Trustworthy & Quality-Focused

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Family
• •Sustainability & Ethics
• •Individuality & Uniqueness
• •Customer Connection & Joy

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the brand's history (since 1979), family-run nature, and the "handmade in England" aspect. Use words like "traditional," "artisanal," "handcrafted," "heritage," and "legacy."
• •Use Warm, Evocative Language: Employ words that evoke feelings of comfort, nostalgia, love, and timelessness. Think "cherished," "forever friend," "heartwarming," "timeless," and "beloved."
• •Highlight Quality and Materials: Subtly mention the high-quality, often sustainable materials used (e.g., mohair, alpaca, sustainably sourced wood, recycled fillings) to reinforce the premium nature of the bears.
• •Maintain a Personal, Authentic Voice: Write as if you are sharing a personal passion. Reflect the "From our Family to Yours" sentiment by being genuine and heartfelt.
• •Focus on the Bear's Individuality and Emotional Connection: Stress that each bear is unique and destined to be more than just a toy—it's a companion, a keeper of memories, and a part of the family. Use phrases like "unique charm," "individual character," and "a story to tell."

Social Perception

High Quality & Collectible, Traditional & Classic, Cherished Gifts & Heirlooms, Trustworthy & Reputable, Associated with British Craftsmanship

Copy Examples

• •Headline: A Friend for Life, Handmade in the Heart of England. Body: Since 1979, Canterbury Bears has lovingly crafted traditional teddy bears, each with its own unique charm. Made with the finest materials and generations of passion, our bears are more than toys; they're heirlooms in the making. Discover your forever friend. Call to Action: Explore Our Collection
• •Headline: The Art of the Teddy Bear: A Canterbury Tradition. Body: Nestled in the Kentish countryside, our family workshop brings teddy bears to life. Every stitch, every carefully chosen material, every hand-finished detail speaks of a legacy of craftsmanship. Own a piece of English heritage. Call to Action: Learn Our Story
• •Headline: More Than Just a Bear: It's a Canterbury Bear. Body: Experience the timeless appeal of a teddy bear crafted with love and integrity. From sustainably sourced wood for their joints to the sparkle in their hand-blown glass eyes, a Canterbury Bear is a testament to quality that endures. Call to Action: Find Your Perfect Bear
• •Headline: Unwrap a Hug, Untie a Story. Body: Each Canterbury Bear is waiting to become part of your family's story. Handcrafted with passion and designed to be cherished for a lifetime, these are the companions that hold memories and inspire smiles, generation after generation. Call to Action: Gift a Canterbury Bear
• •Headline: Crafted with Conscience, Made for Cuddles. Body: At Canterbury Bears, tradition meets responsibility. We lovingly create our iconic bears using sustainable practices and the finest materials, ensuring every friend we make is kind to the planet and destined for years of love. Call to Action: Discover Our Sustainable Promise