Brand Tone

approachable, passionate, and quality-focused

Brand Values

• •High Quality and Flavor
• •Local New Zealand Roots
• •Accessibility and Empowerment
• •Artisanal and Small-Batch Production
• •Community and Collaboration

Best Practices

• •Always Emphasize Freshness and Quality: Use descriptive words that highlight the quality of the ingredients and the full flavour of the products. Terms like "real," "fresh," "natural," and "robust flavour" reinforce brand values.
• •Maintain an Approachable and Passionate Tone: Write as a food lover speaking to another. Use enthusiastic and welcoming language ("Bloody beautiful," "Magic," "Get stuck in!") to make the brand feel personal and authentic.
• •Tell the Story: Weave elements of the brand's origin story into the copy—mentioning the professional kitchen background, farmers' market beginnings, and Christchurch production—to build authenticity and connection.
• •Empower the Customer: Frame your products as tools that help customers easily elevate their own cooking. Focus on the transformation of "everyday meals" into something special.
• •Incorporate a Clear Call to Action: Encourage engagement and sales with clear, energetic calls to action like "Explore the Range," "Get the Recipe," "Shop Now," or "Discover the Magic."

Social Perception

The general perception of Cannonhill Gourmet is overwhelmingly positive. Customer reviews frequently praise the products as "bloody beautiful" and "addictive". The Garlic Aioli is described by one customer as "possibly the best aioli I've ever had". This positive sentiment is built on the perceived high quality and exceptional taste of the products. The brand is seen as a reliable provider of gourmet-quality condiments that are a staple in customers' homes. Their history of engaging with customers directly at farmers' markets and food festivals has built a loyal following and a reputation for being responsive to customer tastes.

Copy Examples

• •Turn up the flavour on your summer BBQ! 🔥 Our classic Garlic Aioli is made with real garlic and the best local ingredients to make your meals sing. Ready to take your grill game to the next level? Tap to shop!
• •From our kitchen in Christchurch to yours! We believe good food shouldn't be complicated. That's why we create small-batch, gluten-free mayos, relishes, and sauces packed with flavour. Elevate your everyday meals—the Kiwi way. Explore our full range!
• •Simple Ingredients. Incredible Flavour. Welcome to Cannonhill Gourmet, where we help you create culinary magic in your own kitchen. Get stuck in!
• •A hit from the day we introduced it. We've blended the bold, funky flavour of Kim Chi with our classic, creamy mayo. The result? Magic. It's the perfect partner for fried chicken, hot chips, or anything that needs a delicious kick. Treat it like your new favourite Asian-style tartare.
• •Hey Foodie! Looking for inspiration? How about a simple tomato and bocconcini salad with a twist? Our Saffron, Dill & Mustard Mayo adds a gourmet touch that's sure to impress. Handcrafted in Christchurch with love and only the good stuff. Discover the recipe on our blog and taste the difference.