Brand Tone

Passionate & Enthusiastic, Educational & Informative, Authentic & Trustworthy, Adventurous & Romantic, Personal & Approachable

Brand Values

• •Authenticity
• •Historical Preservation & Storytelling
• •Expertise & Knowledge
• •Ethical Sourcing & Conservation
• •Customer Trust & Education
• •Passion for Adventure & Discovery

Best Practices

• •Lead with History and Story: Always frame products around their historical significance and the unique narrative they carry. Emphasize that customers are acquiring a piece of the past.
• •Use Evocative and Adventurous Language: Incorporate words that inspire excitement, discovery, and a sense of wonder (e.g., "unearth," "lost civilizations," "epic voyages," "legendary").
• •Highlight Authenticity and Expertise Consistently: Reiterate the lifetime authenticity guarantee, the detailed Certificates of Authenticity, and the owners' expertise in every relevant piece of communication.
• •Maintain a Passionate and Personal Voice: Write as if you are sharing a beloved passion directly with the customer. Use "we" to refer to the company (Robert and April) to foster a personal connection.
• •Educate and Inform Generously: Provide rich details, explain historical contexts, and share information about the conservation process. Position the brand as a knowledgeable guide in the world of historical treasures.

Social Perception

Highly Trusted Source for Authentic Treasures, Providers of Unique, Story-Rich Items, Knowledgeable and Passionate Owners, Excellent Customer Service, More than a Store, an Experience

Copy Examples

• •Headline: Hold History in Your Hands. Body: "Unearth a genuine Spanish galleon piece of eight, lost to the sea for centuries. Each coin whispers tales of daring voyages and forgotten empires. Our meticulous research and multi-page Certificate of Authenticity bring its incredible journey to life for you. Own more than a treasure – own a story."
• •Headline: Beyond Legend: Authentic Pirate Treasure Awaits. Body: "Feel the thrill of the Golden Age of Piracy. This authentic shipwreck coin, professionally conserved in our lab, once sailed under the Jolly Roger. We guarantee its authenticity for life and provide its complete, researched story. Ready to claim your piece of the adventure?"
• •Headline: Journey Back in Time with Our Ancient Artifacts. Body: "From the Roman Empire to the Byzantine era, discover treasures that have witnessed millennia. Ethically sourced and lovingly preserved, each artifact comes with its unique saga, extensively documented by our historians. Connect with the artisans of ages past."
• •Headline: The Perfect Gift for the History Lover (Or Your Inner Explorer!). Body: "Searching for a gift that truly endures? Our treasure coin jewelry is hand-crafted around genuine historical coins, each with a fascinating past. More than just beautiful, it's a conversation starter, an heirloom, and a tangible link to history. Let us help you find their next great discovery."
• •Headline: Ask Our Treasure Hunters: What Story Will Your Artifact Tell? Body: "With decades of experience, we, Robert and April, personally select and research every treasure. Have a question about a specific era or shipwreck? We love to share the history! Chat with us live and let's uncover the perfect piece to start or enrich your collection."