Brand Tone

informative, enthusiastic, and encouraging, with a professional yet accessible and trendy overlay

Brand Values

• •Quality
• •Creativity & Self-Expression
• •Innovation
• •Customer-Centricity
• •Safety & Health-Consciousness
• •Affordability/Value

Best Practices

• •Be Passionate & Positive: Infuse copy with genuine enthusiasm for nail art and creativity. Use upbeat language and emojis where appropriate (especially on social media) to convey excitement.
• •Educate & Empower: Clearly explain product benefits and application, especially for innovative or specialized items like HEMA-free or builder gels. Position the brand as a helpful expert.
• •Stay Current & Trendy: Keep an eye on nail art trends and incorporate them into content and product showcases. Use relevant and popular hashtags to increase visibility.
• •Prioritize Quality & Safety: Consistently weave in messages about the high quality of ingredients, product durability, and the availability and benefits of safer options like HEMA-free formulas.
• •Foster Community & Interaction: Encourage user-generated content, ask questions, and run contests to build a loyal following. Use inclusive language that speaks to both professionals and home users.

Social Perception

Positive for product quality & value. Appreciation for HEMA-Free Options. Seen as Both Professional and DIY-Friendly. Engaged Community (Emerging). Responsive Customer Service.

Copy Examples

• •✨ Sparkle Brighter & Safer! ✨ Discover CANNI's HEMA-Free Gel Polish Collection. Get ready to express yourself with dazzling, long-lasting color that's kind to your nails. Our HEMA-Free formula delivers professional results without compromise. Perfect for salon pros and DIY queens! #CanniSafeNails #HEMAFreeGels #UKNailArt
• •🔥 Nailed It! Your At-Home Salon Awaits with CANNI. Why just dream about flawless nails? Our vibrant gel polishes and easy-to-use kits bring the salon experience straight to your home. Unleash your inner artist and create stunning, chip-free manicures that last! Shop the latest trends now! #CanniAtHome #DIYManicure #GelNailPerfection
• •Level Up Your Nail Game! 🚀 CANNI's New Quick Construction Gel is Here! Stronger, longer, fiercer nails are just an application away! Our innovative 6-in-1 Builder Nail Gel makes crafting that perfect apex and extending your nails a breeze. 28-day wear, bubble-free, and totally fabulous. Are you ready for the upgrade? #CanniBuilderGel #NailInnovation #StrongNailsUK
• •🍂 Fall for CANNI: Must-Have Autumn Shades Have Arrived! Cosy up with our latest collection of rich, warm gel polish colours, perfect for the new season. From deep burgundies to earthy mattes, find your signature autumn look. High pigment, long-lasting, and always on-trend. #CanniAutumnNails #FallNailTrends #UKNails
• •Join the #CanniCommunity! 💅 Share Your Creations & Get Inspired! We LOVE seeing how you rock your CANNI nails! Tag us @canni.co.uk and use #CanniMyStyle for a chance to be featured. Get expert tips, discover new techniques, and connect with fellow nail art lovers across the UK! #NailInspo #CanniUK #CreativeNails