Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Cheeky, Creative and Crafty, Informal but Professional

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Niche Community Focus
• •Customer Satisfaction
• •Joy and Fun

Best Practices

• •Embrace the "Friendly Enthusiast" Voice: Write as if you're chatting with a fellow enthusiast who shares a love for planning and cannabis culture. Keep it approachable, warm, and genuine.
• •Incorporate Playful Puns and Wordplay (Appropriately): Use cannabis-related puns and lighthearted humor where it fits, reinforcing the "cheeky" aspect of the brand. However, ensure it remains tasteful and doesn't alienate.
• •Highlight Creativity and Quality: Consistently mention the creative possibilities with the stickers and the quality of the materials. Use descriptive words that evoke a sense of craft and satisfaction.
• •Foster Community and Inclusivity: Use language that invites interaction and makes customers feel part of a fun, understanding community. Phrases like "sticker fam" or questions to encourage sharing can be effective.
• •Be Clear and Helpful, Even When Playful: While the tone is fun, ensure that all essential information (product details, shipping, customer service) is clear, concise, and easy to find. Maintain professionalism in addressing queries and issues.

Social Perception

Positive, Niche and Specific, Trusted, Community-Oriented

Copy Examples

• •Instagram Post (New Product): "Spark up your week! ✨ Our new 'Herbal Harmony' sticker sheet just dropped, perfect for adding a touch of classy cannabis flair to your planner. Get yours and let the good times roll... into your journal! 😉 #CannaPlanning #StickerLove #PlannerCommunity #CannabisCulture"
• •Website Homepage Banner: "Plan it. Stick it. Love it. Your one-stop shop for fun, cheeky, and oh-so-crafty cannabis-themed stickers. Let's make organizing a high-light! 😉"
• •Facebook Group Post: "Hey CannaPlanners! 👋 What are you all journaling about this week? Show us how you're using your CannaPlanning stickers for a chance to be featured! We love seeing your creative vibes! #StickerFam #CreativeCommunity"
• •Product Description (Humorous Sticker): "This little guy is ready to help you remember all the important stuff... or just make you giggle when you open your planner. High-quality vinyl, extra sticky, and guaranteed to bring good vibes. Handle with fun!"
• •Email Newsletter Subject Line: "Psst... Freshly Baked Sticker Goodness Inside!🌿✨" (Body could include: "Hey [Customer Name], ready to elevate your planning game? We've got some new designs and a special little treat just for our favorite CannaPlanners...")