Brand Tone

informative, enthusiastic, and approachable

Brand Values

• •Quality and Trust
• •Expertise and Education
• •Accessibility
• •Community and Passion

Best Practices

• •Always aim to inform before you try to sell. Whether it's a blog post, a social media update, or a product description, provide valuable information that helps the customer.
• •Use enthusiastic language. Phrases like "we were impressed by," "we love the," or "a team favorite" make the brand feel more human and reinforce your expertise.
• •Your copy should be as clean as your product photography. Avoid clutter, use clear headings, and keep sentences concise and to the point. This reflects the quality and precision of the products you sell.
• •Encourage questions and answer them in a friendly, direct, and helpful manner. Avoid overly technical jargon where possible, or explain it simply. This builds trust and community.
• •Instead of just listing features (e.g., "has a ceramic chamber"), explain the benefit (e.g., "a ceramic chamber for pure, untainted flavor"). This connects the product's technical aspects to the user's desired experience.

Social Perception

reliable and specialized retailer

Copy Examples

• •Experience the Purest Flavor. Our curated selection of premium vaporizers, chosen by enthusiasts for enthusiasts. Find your perfect session.
• •Meet the new [Product Name]! 🔥 We've put this portable powerhouse to the test, and the vapor quality is simply outstanding. Dense clouds, pure taste, and a battery that keeps going. Got questions? Drop them in the comments! #Vaporizer #NewGear #CannaKonda
• •Subject: Ditch the Smoke, Discover the Flavor. Hi [Customer Name], are you getting the most out of your herbs? Convection vs. conduction can make all the difference. Our new blog post breaks down the tech behind the vapor, helping you choose the right device for your needs. Read more to become a vape expert.
• •The [Vaporizer Model] isn't just a device; it's an investment in your experience. Engineered for efficiency and flavor, its ceramic chamber ensures even heating with zero combustion. We love it for its pocket-friendly size and surprisingly powerful performance. Ideal for both newcomers and seasoned connoisseurs.
• •We're more than just a shop. We're a small team of dedicated vaporizer fans in Amsterdam with over eight years of experience. We hand-pick and test every product we sell because we believe everyone deserves access to the best vaporization technology. At CannaKonda, you're not just buying a product; you're tapping into our passion.