Brand Tone

Inspirational, Inclusive, and Passionate, aiming to educate and unite people with positive, empowering, and narrative-driven language.

Brand Values

• •Advocacy & Education
• •Inclusivity & Community
• •Creativity & Self-Expression
• •Sustainability
• •Quality

Best Practices

• •Always connect the product back to a core value, such as sustainability, advocacy, or inclusivity, ensuring the 'why' behind the brand is present in the copy.
• •Use inclusive and empowering language, employing words that unite and inspire like 'together', 'community', 'movement', 'celebrate', and 'empower', while avoiding exclusionary or niche jargon.
• •Focus on the narratives behind collections, such as collaborations, to create an emotional connection through storytelling rather than just listing product features.
• •Maintain a passionate and authentic tone in all copy, ensuring it sounds like it's written by someone who genuinely believes in the brand's mission to build trust and loyalty.
• •Ensure consistency in the inspirational and community-focused tone across all channels, including product pages, social media, and email newsletters, to create a cohesive brand identity.

Social Perception

Customers and followers likely perceive CannaClothing Company as a purpose-driven business, progressive, and socially responsible. It is seen as more than just a retailer of cannabis-themed apparel, but as a participant in a larger cultural and social movement, with added credibility among eco-conscious consumers due to its association with hemp.

Copy Examples

• •Wear the Change. Our new collection is more than fashion—it's a statement. Explore styles that speak volumes.
• •Style that feels good, inside and out. Our new hemp denim is durable, sustainable, and designed for the conscious consumer. Look great while making a difference for the planet. #SustainableFashion #HempClothing #CannaStyle
• •Fashion brings us together. Our Jay1Tee2 collection, featuring incredible art from twin artists with autism, is a testament to the power of uniqueness. Every shirt tells a story and supports a dream. Join the movement. #AutismAWEARness #UniquelyUnited
• •This isn't just a t-shirt. It's a conversation starter. Crafted for comfort and designed to express, it’s your canvas to share the message. Made with high-quality, soft-touch cotton for a fit that lasts. #WearTheMessage #CannaClothingCo
• •It's more than a brand, it's a community. We're united by a plant and a passion for expression. Find your voice in our collection. #CannabisCommunity #FashionForGood #Expression