Brand Tone

devotional, educational, and accessible

Brand Values

• •Faith & Evangelization
• •Historical & Doctrinal Accuracy
• •Modern Accessibility
• •Inspiration through Example

Best Practices

• •Lead with Faith and Purpose: Every piece of copy, from product descriptions to advertisements, should reflect the core mission of strengthening faith. Use words that evoke inspiration, devotion, and purpose.
• •Emphasize Storytelling: The brand's strength is narrative. Frame products not just as books or comics, but as "journeys," "adventures," and "powerful life stories." This makes the content more engaging and personal.
• •Keep it Accessible and Inviting: While the topics are serious, the language should be warm and welcoming. Avoid overly academic or dogmatic terminology in marketing copy. Phrases like "for the whole family," "easy to understand," and "beautifully illustrated" reinforce this.
• •Highlight the 'Why': Explain the benefit of the product beyond the product itself. It's not just a comic; it's a tool to "inspire courage," "build a foundation of faith," or "discover history in a new way."
• •Maintain a Reverent but Enthusiastic Voice: The tone should always be respectful of the subject matter. However, this doesn't mean it has to be somber. Use positive, energetic words like "discover," "explore," "fascinating," and "gripping" to convey passion and excitement for the stories being told.

Social Perception

The brand is perceived as a niche publisher within the German-speaking Catholic community. They are seen as a reliable source for faith-based educational materials and described by resellers as "lovingly designed," "detail-oriented," and effective for both young and old audiences.

Copy Examples

• •Turn the pages of history and discover a story of courage that still inspires today. In our new graphic novel, the life of Saint [Saint's Name] comes alive with stunning illustrations and a gripping narrative. More than a story—it’s a journey of faith for the whole family. Explore the adventure.
• •What are the biggest questions in your child's heart? Our Illustrated Children's Catechism provides clear, gentle answers that connect faith to everyday life. With beautiful artwork and simple, loving explanations, it’s the perfect companion for building a foundation of faith, one page at a time.
• •Faith. Courage. History. Discover stories that matter. Canisi-edition brings 2,000 years of church history to life through engaging comics, books, and media for all ages. Shop our collection now.
• •Subject: Engaging Resources to Inspire Your Youth. Dear [Name], Finding materials that truly connect with young people can be a challenge. Canisi-edition specializes in making the lives of the saints and the richness of Catholic doctrine accessible and exciting through professionally illustrated graphic novels and books. Let us help you inspire the next generation of faith. View our catalog for educational resources.
• •Who is your favorite saint and why? 👇 We love bringing their incredible stories to life! Our comic on [Saint's Name] is filled with tales of their unwavering faith and amazing deeds. A perfect read for a quiet afternoon! #CatholicSaints #GraphicNovel #ChristianComics #Faith