Brand Tone

Sophisticatedly Playful, Artfully Crafted, and Personally Inspired.

Brand Values

• •Artisanal Craftsmanship
• •Timeless Elegance with a Modern Twist
• •Authentic Storytelling & Heritage
• •Quality Materials & Durability
• •Inspired by and for Women

Best Practices

• •Lead with the "Why": Always infuse the passion and the story. Whether it's Catherine's personal journey, the inspiration behind a collection (e.g., equestrian tack, vintage magazines), or the dedication of the NYC artisans, connecting to the "why" keeps the tone authentic and personal.
• •Embrace "Elegant Imperfection": Highlight the beauty of handmade. Use phrases that speak to the uniqueness of each piece, the organic nature of materials like the pebble pearls, and the human touch involved. This makes luxury feel more accessible and special.
• •Speak to "Her" Directly and Aspirationally: Address the target audience (stylish women of all ages) with warmth and understanding. Use language that empowers and celebrates their individuality and confidence. Connect the jewelry to how it makes them feel.
• •Balance Timeless with a Modern Spark: While emphasizing classic appeal, don't be afraid to inject contemporary language or a playful wink, especially on social media. This keeps the brand feeling fresh and relevant, avoiding any sense of being dated. Use words like "edge," "bold," "statement."
• •Show, Don't Just Tell, the Craftsmanship: Instead of just saying "high quality," describe the processes (e.g., "lacquered and polished 18 times"), the origin ("heart of Manhattan's jewelry district"), and the people ("team of 20 artisans"). This builds value and reinforces the artful, crafted aspect of the brand.

Social Perception

Distinctive & Iconic, High-Quality & Worth the Investment, Trusted & Reputable, Effortlessly Chic & Versatile, Personal & Artful

Copy Examples

• •Headline: NYC Crafted. Woman Inspired. Your Timeless Edge. Body: More than just jewelry, it’s a piece of a New York story, handmade with passion. Our signature pebble pearls and artisan designs are crafted for the woman who owns her style, effortlessly. Discover the art of CC + Co.
• •Headline: The Original Pebble Pearl: Imperfectly Perfect, Just Like You. Body: Each CC + Co. pebble pearl is a testament to artistry – crushed mother-of-pearl, hand-shaped, then lacquered 18 times to unveil its unique luster. Celebrate your individuality with a modern classic that’s anything but ordinary.
• •Headline: From a Connecticut Kitchen Table to Your Jewelry Box. Body: Catherine Canino’s journey began with a childhood dream and an "illegal torch" in an NYC studio. That same passion fuels every handcrafted piece today. Wear jewelry with a soul, a story, and a touch of rebellion.
• •Headline: Not Just an Accessory. It’s Your Signature. Body: Inspired by antique treasures and the vibrant women who wear them, CC + Co. jewelry is designed to be lived in and loved. Find the piece that speaks your language and tells your story, beautifully.
• •Headline: Bold. Inspired. Handmade with Love in NYC. (Adapted from IG Bio) Body: Life’s too short for boring jewelry. Elevate your everyday with CC + Co.’s artfully designed pieces – where timeless style meets a modern, confident spirit. Crafted by our New York artisans, just for you.