Brand Tone

Friendly, genuine, and enthusiastic. Personal and relatable, often using informal language and emojis. Warm and direct, showcasing passion for dogs.

Brand Values

• •Quality and Durability
• •Animal Well-being and Enrichment
• •Personalization and Customer Focus
• •Passion and Authenticity
• •Joy and Fun

Best Practices

• •Always write from the perspective of a passionate dog lover, sharing personal anecdotes and genuine enthusiasm for products and dogs.
• •Address the customer and their pet directly using "You" and "Your Dog" to create a personal connection, framing benefits as joy and enrichment for their dog.
• •Maintain positive and upbeat language, focusing on the fun, happiness, and bonding that the toys facilitate.
• •Consistently emphasize "Handmade" and "Quality" by using words like "handcrafted," "durable," and "made to last" to highlight care and craftsmanship.
• •Actively engage with the community by responding to comments, messages, and reviews in a friendly and helpful manner, and featuring user-generated content.

Social Perception

Perceived as a trustworthy and caring small business producing high-quality, reliable handmade products. Appreciated for craftsmanship, excellent customer service, friendly communication, and active social media that fosters community.

Copy Examples

• •Tired of toys that don't last? 😔 Our handmade fleece tugs are designed for even the most enthusiastic players! 💪 Choose your custom colors and let the tug-of-war games begin! #CanineCraftsUK #DurableDogToys #HandmadeWithLove
• •Unleash hours of fun and mental stimulation with our custom Snuffle Mat. Handcrafted in the UK from high-quality, durable fleece, it's the perfect way to engage your dog's natural foraging instincts. Simply hide their favorite treats and watch them go! Because a happy pup is a busy pup.
• •From our family to yours! 🐾 We started CanineCraftsUK because our own pups deserved better, longer-lasting toys. Every toy is tested by our furry team and made with love. See the difference handmade makes. Shop our collection now!
• •This is your sign to upgrade playtime! 🤩 Watch your dog's excitement as they unwrap their very own custom-made toy. What colors would your pup choose? #DogToy #EnrichmentForDogs #SmallBusinessUK
• •A Special Treat for Your Best Friend! At CanineCraftsUK, we believe playtime should be joyful and worry-free. That's why we pour our hearts into creating durable, beautiful, and fun toys for your furry family member. Discover our new arrivals and find their next favorite toy today!