Brand Tone

Aspirational, warm, and artisanal, using evocative and welcoming language, artisanal and quality-focused descriptors, and an authentic, passionate narrative.

Brand Values

• •Authenticity & Craftsmanship
• •Community & Collaboration
• •Quality & Natural Materials
• •Sustainability & Eco-Consciousness
• •Service & Partnership

Best Practices

• •Always Weave in the "Why": Every piece of copy should connect back to core values like craftsmanship, community, and the Balinese spirit, selling an experience beyond just the product.
• •Use the "Warm Welcome" Tone: Maintain an inviting and personal tone, especially in direct communications, to reinforce the feeling of being part of the Canggu & Co. family.
• •Emphasize the Artisan Story: Actively share the narratives of the products and the people who create them, highlighting traditional techniques and natural materials to deepen customer connection.
• •Balance Lifestyle Aspiration with Product Detail: Combine aspirational lifestyle messaging with concrete descriptors to effectively communicate both the emotional appeal and tangible quality of the products.
• •Create a Unified B2B and B2C Voice: Ensure consistency in the warm, partnership-focused tone across all business functions, including wholesale and sourcing, to maintain brand integrity.

Social Perception

Overwhelmingly positive, with high customer satisfaction (4.9/5 stars) due to high-quality and unique products, excellent customer service, and the authentic representation of the Balinese and tropical lifestyle.

Copy Examples

• •Unfold a moment of tranquility. Our Rattan Folding Chair isn't just a seat; it's an invitation to pause, breathe, and soak in the coastal calm. Handwoven by our artisan partners in Bali, each chair carries the warmth of the sun and the spirit of the island. Bring your piece of paradise home. #CangguAndCo #HandmadeInBali #CoastalLiving #RattanFurniture
• •Om Swastyastu, [Customer Name], Just as the tide brings new treasures to the shore, we are overjoyed to share our latest collection with you. Inspired by the lush textures and serene spirit of our island home, these new pieces are handcrafted with passion and care. Discover unique decor and luxurious textiles designed to bring a touch of Bali's magic into your space. Explore the collection and find something you'll love forever.
• •A touch of ancient elegance, reimagined with a tropical heart. This classic pottery vase is shaped by hand from local clays, its timeless form given a unique, sun-kissed finish by our Balinese artisans. Perfect for holding dried fronds or as a standalone statement piece, it adds a story of craftsmanship and worldly style to any corner of your home.
• •Partner with Paradise. Grow Your Brand with Canggu & Co. Join our wholesale club or let us source and private label your next collection. We are your dedicated team in Bali, committed to bringing authentic, high-quality homewares to your customers. Let's create something beautiful together.
• •It started with a passion for design and a deep love for our Bali community. At Canggu & Co, every thread woven and every piece carved is a celebration of artistry and sustainability. We bring the finest local materials and stunning designs to the world, so you can create a home that truly inspires you. Discover the story behind our collections.