Brand Tone

Natural & Authentic, Warm & Inviting, Appreciative & Passionate, Relaxed & Aspirational, Helpful & Customer-Oriented

Brand Values

• •Natural Materials: A core value is the use and celebration of natural, sustainable materials like cane, rattan, and timber.
• •Craftsmanship & Quality: The brand values well-made items, highlighting the skill involved in creating their pieces.
• •Aesthetic Beauty & Style: There's a strong focus on creating visually appealing spaces with a distinct, often coastal or bohemian, style.
• •Creating Comfortable Sanctuaries: The brand promotes the idea of the home as a relaxed, beautiful, and personal haven.
• •Customer Satisfaction: Implied through helpful interactions and the desire to provide beautiful items for customers' homes.

Best Practices

• •Embrace Natural Language: Use words that evoke the senses and describe the tactile nature of cane, rattan, and wood (e.g., woven, handcrafted, smooth timber, organic texture, earthy tones).
• •Focus on Feeling & Lifestyle: Connect products to the feelings they evoke (calm, relaxation, joy, comfort) and the lifestyle they enable (slow living, beautiful entertaining, personal sanctuary).
• •Maintain a Warm and Approachable Voice: Use welcoming language. Address the customer directly in a friendly manner. Avoid overly technical jargon unless explaining specific care or material benefits clearly.
• •Highlight Craftsmanship and Origin (where appropriate): Briefly mentioning that items are handcrafted or sustainably sourced reinforces values and adds to the authentic tone.
• •Be Visually Descriptive: Since the products are highly visual, use copy to paint a picture that complements the imagery, helping customers imagine the pieces in their own spaces. Use evocative adjectives.

Social Perception

Positive, Stylish & On-Trend, Good Quality Products, Desirable Aesthetic, Local/Australian Connection

Copy Examples

• •Bask in the beauty of natural textures. ✨ Our new [Product Name] is handcrafted from sustainably sourced rattan, bringing a touch of organic elegance and warmth to any corner of your home. Perfect for those slow weekend mornings. Tap to explore.
• •At Cane & Wood Emporium, we believe your home should be a sanctuary. That's why we lovingly curate pieces made from the earth's finest natural materials, designed to bring lasting beauty and a sense of calm to your everyday.
• •Hello, sunshine! ☀️ Our latest collection has arrived, brimming with handpicked cane and timber treasures to refresh your space. Discover unique pieces that tell a story of craftsmanship and natural charm. Come find your new favourite!
• •Dreaming of a coastal haven? Start with natural woven textures. Our [Product Name] pairs beautifully with soft linens and a touch of greenery to create that effortlessly chic, relaxed vibe. How would you style yours?
• •We love seeing our pieces find their perfect home! ❤️ Thanks to [Customer Tag/Name] for sharing this beautiful shot of their [Product Name]. 'Absolutely in love with the quality and how it completes my living room!' We're so glad you love it!