Brand Tone

Playful, Fun, Nostalgic, Enthusiastic, Abundant, Friendly and Finnish-focused

Brand Values

• •Variety and Selection
• •Joy and Indulgence
• •Quality and Freshness
• •Customer Experience
• •Heritage and Adaptability

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, vibrant adjectives (e.g., dazzling, delightful, bursting), and a generally upbeat style.
• •Keep it Fun and Light: Incorporate playful language, emojis where suitable (especially on social media), and don't be afraid of a little humor.
• •Highlight Variety and Abundance: Frequently mention the vast selection and the excitement of discovering new treats. Use words like 'endless,' 'discover,' 'explore.'
• •Connect with Nostalgia (Subtly): Occasionally allude to classic candies or the joy of a traditional candy store experience, tapping into fond memories.
• •Stay Customer-Centric and Friendly: Address the audience directly (using 'you' and 'your'), ask questions to encourage engagement, and maintain a welcoming, approachable voice in all communications. Ensure responsive and friendly customer service interactions.

Social Perception

Well-known for Candy Selection, Associated with FilmTown Legacy, Convenient (Physical Stores and Online), Generally Positive, with Occasional Concerns on Freshness (for delivery), Engaging on Newer Platforms

Copy Examples

• •Instagram Post (New Product): "🚨 Sweet Alarm! 🚨 Dive into a rainbow of new flavors that just landed at CandyTown! Which one will be your new obsession? 😉 #CandyTownFinland #NewSweets #TasteTheFun"
• •Facebook Ad (General): "Your happy place just got happier! 🎉 With over 3000 kinds of candy, CandyTown is your ultimate destination for every sweet craving. Come explore Finland's biggest candy wonderland! #CandyHeaven #PickNMixParadise #SweetTreats"
• •Website Banner (Homepage): "Unleash Your Inner Child! 🍭 From nostalgic classics to trending treats, CandyTown has it all. Fresh, fun, and fantastically flavorful! Shop now for fast delivery!"
• •TikTok Video Caption (Staff showcasing pick 'n' mix): "Scoop, weigh, and smile! 😄 Our candy crew is ready to help you build your dream candy bag. What's going in yours today? #CandyTownChallenge #SweetVibes #Irtokarkit"
• •Email Newsletter Subject: "🍬 Sweet News from CandyTown! Your Week Just Got a Whole Lot Tastier..." (Body highlighting new arrivals, special offers, and perhaps a 'candy of the week').