Brand Tone

Enthusiastic and Youthful, Trendy and In-the-Know, Visually Driven and Appetizing

Brand Values

• •Discovery and Novelty
• •Fun and Indulgence
• •Community Engagement
• •Accessibility

Best Practices

• •Use Energetic and Exclamatory Language: Employ a vibrant vocabulary and use exclamation points to convey excitement and urgency. Keep sentences short, direct, and impactful.
• •Leverage Emojis and Slang Authentically: Integrate emojis and relevant slang naturally to connect with a younger audience and enhance the fun, informal tone.
• •Focus on the Experience: Don't just sell a product; sell the experience. Frame snacks as part of a fun activity (movie night, study break, party) to make them more relatable and desirable.
• •Create Urgency and Scarcity: Use terms like "Limited Edition," "Back in Stock," and "Gone Fast" to drive immediate action, especially for a brand built on novelty and hard-to-find items.
• •Encourage Interaction and User-Generated Content: Actively ask questions, run polls, and create contests. Encourage customers to share their own photos and videos with the products to build community and social proof.

Social Perception

A Go-To Source for International Cravings, Fun and Trustworthy, A "Treat Yourself" Brand

Copy Examples

• •🔥 BACK IN STOCK! 🔥 You asked, we listened. Your favorite Takis Fuego are finally back. This batch won't last long, so grab yours before they're gone... again! 🚀 #Takis #Restock #SnackAttack
• •🚨 NEW DROP ALERT 🚨 Say hello to the new Hershey's Cookies 'n' Creme Melts! 🤤 Think you can handle this level of delicious? Tag a friend who needs to try these ASAP! #NewCandy #Hersheys #Foodie
• •Your Ultimate Movie Night Upgrade! 🎬🍿 Grab our American Soda & Snack Box and get ready for a blockbuster night in. Everything you need, delivered to your door. Shop now!
• •Subject: Don't Miss Out! Exclusive Treats Inside 👀 Hey [Name], we noticed you have great taste! We've just added some rare Japanese KitKats to the store and thought you'd want to be the first to know. Limited stock available!
• •Help Us Decide! Which American cereal should we import next? 🤔 [Poll: Lucky Charms vs. Cap'n Crunch]. Your vote counts—the winner lands in our next shipment!