Brand Tone

Passionate, Knowledgeable, Friendly, Authentic, Playful & Nostalgic

Brand Values

• •Quality & Condition
• •Individuality & Uniqueness
• •Authenticity
• •Sustainability/Eco-Friendliness
• •Customer Satisfaction
• •Passion for Vintage

Best Practices

• •Embrace Enthusiasm & Passion: Use vibrant, positive language. Words like "treasure," "gem," "fabulous," "iconic," "dreamy," and "stunning" reflect genuine excitement for the items. Customer testimonials show this resonates.
• •Highlight Uniqueness & Story: Every vintage piece is one-of-a-kind. Emphasize this "never be caught in the same outfit" aspect. Briefly allude to the era or potential story of an item to add charm and individuality.
• •Be Knowledgeable but Approachable: Share interesting details about eras, styles, or fabrics, but avoid overly academic or exclusionary jargon. Keep the language friendly and inviting, as if talking to a fellow vintage enthusiast.
• •Maintain Authenticity: Be transparent about the condition of items (though Candy Says focuses on high quality). Use clear, honest descriptions. This builds trust, which is reflected in their positive customer feedback.
• •Incorporate a Nostalgic and Playful Element: Reference iconic styles, a sense of fun, and the joy of discovery. Use language that evokes positive memories or aspirations tied to past eras, as suggested by their "indulgence and nostalgia" point. Hashtags and engaging questions on social media can enhance this.

Social Perception

Positive Customer Experiences, Trusted Source for Vintage, Appreciation for Uniqueness and Quality, Seen as a Go-To for Specific Eras, Eco-Conscious Appeal

Copy Examples

• •Instagram Post (New Arrival - 70s Maxi Dress): Channel your inner Stevie Nicks with this absolute dream of a 70s maxi dress that just landed at Candy Says! 🌼 Swirls of psychedelic print, a floaty silhouette, and that unmistakable vintage magic. Hand-picked for its incredible condition and pure bohemian charm. Ready to turn heads? Tap to shop this one-of-a-kind treasure before she floats away! #70sFashion #VintageMaxiDress #BohoChic #CandySaysVintage #UniqueFind
• •Facebook Post (Blog Promotion): Ever wondered how to nail that perfect 60s mod look? Or maybe you're curious about the story behind iconic 80s power dressing? ✨ Our latest blog post dives deep into [Specific Blog Topic - e.g., 'The Enduring Allure of 60s Shift Dresses']! We're sharing our fave tips, style icons, and how to find authentic pieces. Grab a cuppa and have a read – link in bio! What's your favourite vintage era? Let us know below! 👇 #VintageBlog #StyleHistory #CandySaysUK #FashionKnowledge #ModStyle #80sFashion
• •TikTok Video Intro (showing a rail of new finds): Hey vintage lovers! Dawn here, just back from another treasure hunt and I couldn't wait to show you some of the absolute GEMS I've unearthed for Candy Says! ✨ We've got everything from sparkling 70s glam to cute 90s mini dresses – all hand-picked and ready to find their new homes. Full drop coming to the site soon, but here’s a little sneak peek for my favourite TikTok crew! Which piece is calling your name? 😉 #VintageHaul #NewStock #CandySaysVintage #BehindTheScenes #VintageFashionUK
• •Email Newsletter Snippet (promoting a sale): Hello Sunshine! ☀️ Fancy adding a sprinkle of vintage joy to your wardrobe? For a limited time, find your next treasured piece with [Discount Percentage]% off all our hand-picked [Category, e.g., Summer Dresses]! From charming 50s frocks to breezy 70s maxis, each item is unique and waiting for its new story. Don't let your dream vintage slip away! Shop the sale now at candysays.co.uk. Happy treasure hunting! #VintageSale #UniqueVintage #SustainableStyle #CandySays
• •Product Description (for a Deadstock Sunglass): Straight from a time capsule! These are *original* 1980s deadstock sunglasses – never worn, perfectly preserved, and screaming retro cool. Imagine rocking these with your favourite band tee and high-waisted jeans. We personally selected these for their bold design and pristine condition. A genuine piece of 80s history to protect your peepers in standout style. Limited stock, once they're gone, they're gone forever! #DeadstockSunglasses #80sVintage #RetroSpecs #CandySaysFinds #NeverWornVintage