Brand Tone

Aspirational & Dreamy, Youthful & Trendy, Glamorous & Celebratory, Friendly & Approachable, Empowering & Confident

Brand Values

• •Customer Happiness/Making Dreams Come True
• •Quality & Design
• •Affordability & Value
• •Inclusivity
• •Style & Glamour
• •Empowerment
• •Canadian Identity

Best Practices

• •Embrace "Dream" Language: Consistently use words and phrases that evoke aspiration, fantasy, and special moments (e.g., "dream," "unforgettable," "magic," "once upon a night," "fairytale").
• •Stay Youthful & Current: Keep up with social media trends, slang (appropriately), and what resonates with a younger demographic (Gen Z). Use emojis to add personality where fitting.
• •Focus on Empowerment & Confidence: Craft messages that make the reader feel good about themselves and excited about how they'll feel in the dress (e.g., "own the night," "shine bright," "your moment," "feel unstoppable").
• •Highlight Key Differentiators Subtly: Weave in core values like Canadian design, women-led, affordability, and quality without sounding overly corporate. For instance, "Designed with love in Canada, for your most magical moments."
• •Maintain Visual & Verbal Synergy: Ensure the tone of the copy matches the visuals used. If images are glamorous and high-energy, the copy should reflect that. If they are softer and more romantic, adjust the tone accordingly. The Pinterest bio "Making dreams come true one dress at a time. We love dresses and dress up with a little sprinkle of glam and luxury" perfectly encapsulates this.

Social Perception

Go-To for Prom, Trendy & Stylish, Good Variety, Positive In-Store Experience (Implied), Desirable

Copy Examples

• •✨ Stop scrolling, start dreaming! ✨ Our NEW 2025 Collection has just landed, and it's everything you've wished for and more. Swipe to find the dress that tells *your* story. Ready to be unforgettable? #CandyProm #DreamDress #Prom2025 #NewCollection #BeTheMoment
• •(Upbeat, trending music. Quick cuts of different dresses.) Your prom night called, it wants YOU to shine! 👑 From sparkly ballgowns to sleek showstoppers, Candy Prom & Evening has THE dress to make your entrance. Which one is your main character moment? Drop a comment! 👇 #CandyProm #PromTryOn #DreamPromDress #TorontoProm #MississaugaProm #InclusiveStyles
• •Candy Prom & Evening: Where Your Dream Night Begins. Discover breathtaking dresses, designed in Canada, loved worldwide. Find your perfect fit, from elegantly simple to utterly glamorous. Feel confident, feel you.
• •Hey Toronto & Mississauga! 💖 Still searching for *the one*? (We mean your prom dress, of course!) 😉 Visit Candy Prom & Evening in-store at [Square One/Location] and let our stylists help you find a look that’s as unique as you are. Astonishing designs, amazing prices! #CandyPromAndEvening #PromShopping #GTAEvents #SayYesToTheDress
• •Sparkle like you mean it. ✨ Making dreams come true, one dazzling dress at a time. Explore our world of glam and find the perfect gown to capture your magic. #CandyProm #EveningGlam #SpecialOccasion #PromInspo #LuxuryForLess