Brand Tone

Innovative & Tech-Forward, User-Friendly & Accessible, Playful & Joyful (Aspirational), Direct & Informative

Brand Values

• •Simplicity & Convenience
• •Innovation
• •Accessibility (Price & Ease of Use)
• •Minimalist Lifestyle
• •Openness (Potentially)

Best Practices

• •Emphasize "Simplicity and Joy": Consistently weave in language that highlights ease of use, quick installation, and the delightful convenience their products bring. Avoid overly technical jargon where simpler terms suffice.
• •Maintain an "Innovative yet Accessible" Voice: Talk about new features and technological advancements, but always frame them in terms of user benefits and ease of adoption.
• •Subtly Lean into the "Candy" Metaphor: Use words like "treat," "joy," "delight," or "sweet" sparingly and appropriately to reinforce the brand name's unique angle without being childish or unprofessional, especially when discussing the user experience.
• •Be Direct and Solution-Oriented: Clearly explain what the product does and what problem it solves for the user. Focus on practical benefits like "no more fumbling for keys," or "manage access from anywhere."
• •Acknowledge and Address User Needs (Implicitly): While not dwelling on past criticisms, new copy should proactively highlight improvements in areas like reliability, connectivity, and customer support where applicable, reassuring potential customers. For instance, mentioning "stronger motor" or "enhanced connectivity" implicitly addresses previous concerns.

Social Perception

Innovative but with Growing Pains, Good Value Proposition (when it works), Mixed Reliability, Improving Over Time, Confusion with Name

Copy Examples

• •Headline: Unlock Simplicity. Your Phone is the Key. Body: Tired of fumbling for keys? Sesame by CANDY HOUSE transforms your existing door lock into a smart lock in seconds. Experience the joy of keyless entry and manage access from anywhere. Welcome to a simpler, smarter home.
• •Headline: Sweet Tech, Smarter Living. Body: At CANDY HOUSE, we believe technology should be a treat. Our Sesame smart lock and smart home devices are designed to bring a little bit of magic to your everyday, making life easier and more secure, one door at a time.
• •Headline: No Tools, No Fuss. Just Smart. Body: Upgrading to a smart lock shouldn't be a chore. Sesame installs over your current deadbolt with zero drilling. It’s the delightful simplicity of smart home technology, designed for everyone.
• •Headline: Share Access, Not Keys. Body: Grant entry to family, friends, or services with a tap in the app. CANDY HOUSE puts you in control, offering peace of mind and the sweet satisfaction of effortless home management.
• •Headline: The Future Knocks (Quietly, with your permission). Body: CANDY HOUSE is innovating the way you interact with your home. From smart locks to seamless integrations, we're building a future where your home works for you, bringing joy and convenience to your daily routine.